Eintracht Frankfurt Retro Jersey Causes Website Crash, Breaks Sales Records
Eintracht Frankfurt's new Bundesliga away jersey, featuring a retro design with the club's old crest from the 1980s and 1990s, has caused a massive rush among fans. The jersey, unveiled on July 23, 2026, is entirely white with black accents and a retro Adidas logo. The return of the old eagle crest, associated with the club's greatest successes including the 1980 UEFA Cup and DFB-Pokal titles in 1981 and 1988, has generated huge excitement. The online fan shop crashed seconds after sales started due to overwhelming demand, forcing the stadium shop to extend its hours. Club icon Jay-Jay Okocha appears in the promotional video, celebrating the design. Despite the high price of 100 euros for adults (80 for members), fans are eager to purchase the jersey. Defender Robin Koch expressed the team's honor in wearing the crest and their desire to create new memories.
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