Cybertruck Called Biggest Flop in Automotive History as Tesla Shares Plummet
A Bloomberg report published July 22, 2026, argues that Tesla's Cybertruck has surpassed the Ford Edsel as the auto industry's biggest commercial flop on a target-versus-actual basis. Elon Musk projected 250,000 annual sales, but the truck sold roughly one-sixth of that in its first full year, with sales declining 48.1% in 2025 to 20,237 units. Tesla's Q2 2026 earnings missed consensus, with adjusted EPS of $0.33 versus $0.5367 expected, and free cash flow swung to negative $1.09 billion. Tesla shares fell 17.81% in the week ending July 24, 2026, closing at $313.03, an 11-month low. Short sellers gained $4.3 billion in a single day, and Musk lost roughly $130 billion in personal net worth. The Cybertruck posted the steepest sales decline of any U.S. EV nameplate in 2025.
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