China accelerates Price Law revision to curb malicious low-price competition
On September 20, China’s State Administration for Market Regulation (SAMR) announced it will accelerate Price Law revision during the 15th Five-Year Plan period to curb malicious low-price competition. Measures include formulating anti-predatory pricing regulations, guiding industry cost standards, building a “1+1+N” legal framework, and enforcing cost investigations and price inspections. SAMR will also implement internet platform pricing rules, enhance quality supervision, and target unfair competition such as false advertising and commercial bribery.
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China to Intensify Enforcement Against Malicious Price Competition, Regulator Says
The State Administration for Market Regulation (SAMR) announced at a press conference held by the State Council Information Office on Sunday that it will strengthen scrutiny of malicious price competition. The regulator stated it will conduct cost investigations and price checks on companies engaged in such practices, and will accelerate the revision of the Price Law while studying rules aimed at curbing low-price dumping. Authorities indicated the goal is to shift competition from price wars toward improving product quality. The SAMR will also promote the implementation of pricing conduct rules for internet platforms, enhance quality inspections of products sold at abnormally low prices, and crack down on illegal online sales activities. Additionally, the regulator noted it will continue enforcement actions against false advertising, commercial defamation, bribery, and other forms of unfair competition. The announcement signals a broader regulatory push to reshape market dynamics in China, moving away from aggressive discounting toward quality-based competition.
Read sourceChina Market Regulator Vows Shift from Price Wars to Quality Competition
In a press conference for the 'Starting the 15th Five-Year Plan' series, Shu Wei, spokesperson and Deputy Director of the State Administration for Market Regulation (SAMR), announced a comprehensive push to shift market competition from price wars to quality competition. By the end of August, 29,000 illegal cases involving substandard low-priced products had been investigated. SAMR will focus on three areas during the 15th Five-Year Plan period: strengthening price law enforcement, including revising the Price Law and curbing malicious low-price dumping; strengthening quality supervision through stricter production licenses and mandatory certifications; and strengthening anti-unfair competition efforts under the newly revised Anti-Unfair Competition Law, targeting false advertising and commercial bribery. The goal is to establish 'high quality at fair prices' as market consensus.
Read sourceChina's Market Regulator Vows to Crack Down on Malicious Low-Price Competition
On September 20, a State Administration for Market Regulation (SAMR) official announced at a State Council Information Office press conference that during the 15th Five-Year Plan period, the agency will take comprehensive measures to address low-quality and low-price competition. The official stated that SAMR will strengthen price enforcement by guiding industry associations to set cost calculation standards and promoting a '1+1+N' legal framework against predatory pricing. Companies leading malicious low-price competition will face cost investigations and price inspections, with strict legal penalties. SAMR will also promote implementation of the Rules on Pricing Behavior of Internet Platforms to standardize price competition in the platform economy. Additionally, the agency will enhance quality risk monitoring and supervisory spot checks, particularly for products with abnormally low prices or high safety risks, and increase checks on e-commerce platforms and wholesale markets. SAMR will improve consistency between online and offline supervision, accelerate building a national unified product quality and safety traceability system, and reinforce platform enterprises' responsibilities. The official also said routine special enforcement actions against unfair competition will target false advertising, mutual disparagement, commercial defamation, and commercial bribery, with landmark cases to be investigated and handled according to law.
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China's Market Regulator to Crack Down on Malicious Low-Price Competition
On September 20, the State Council Information Office held a press conference as part of the 'Starting Well in the 15th Five-Year Plan' series. The State Administration for Market Regulation (SAMR) announced comprehensive measures during the 15th Five-Year Plan period to address low-quality and low-price competition, aiming to shift market competition from 'price wars' to a 'quality'-focused track. SAMR will strengthen price enforcement by guiding industry associations to develop cost calculation standards and promoting a '1+1+N' legal framework to regulate predatory pricing. Enterprises leading malicious low-price competition that disrupt production and business operations will face cost investigations and price inspections, with strict legal handling. The Rules on Pricing Behavior of Internet Platforms will be implemented to standardize price competition in the platform economy. Additionally, SAMR will enhance quality risk monitoring and supervisory spot checks, especially for products with abnormally low prices or high safety risks, and increase coverage in e-commerce platforms and wholesale markets. Special anti-unfair competition enforcement actions will target false advertising, mutual disparagement, commercial defamation, and commercial bribery, with landmark cases to be investigated and handled according to law.
Read sourceChina's Market Regulator to Crack Down on Malicious Low-Price Competition, Promote Quality
On September 20, the State Administration for Market Regulation (SAMR) announced comprehensive measures during the 15th Five-Year Plan period to combat low-quality and low-price competition, aiming to shift market competition from 'price wars' to a 'quality' focus. The SAMR will strengthen price enforcement by guiding industry associations to formulate cost calculation standards and promoting a '1+1+N' legal framework to regulate predatory pricing. Enterprises leading malicious low-price competition that disrupt production and business operations will face cost investigations and price inspections, with strict legal handling. The implementation of the Rules on Pricing Behavior of Internet Platforms will be promoted to standardize price competition in the platform economy. Additionally, quality risk monitoring and supervisory spot checks will be enhanced, particularly for products with abnormally low prices or high safety risks, with increased checks on e-commerce platforms and wholesale markets. The SAMR will improve online-offline supervision consistency, accelerate a national product safety traceability system, and reinforce platform enterprises' responsibilities in product review and recalls. Special governance campaigns will target quality and safety of industrial products sold online, cracking down on illegal activities. (CCTV News via Jin10 Data)
Read sourceChina to Accelerate Price Law Revision to Crack Down on Malicious Low-Price Competition
On September 20, Shu Wei, spokesperson and Deputy Director of the State Administration for Market Regulation (SAMR), announced at a State Council Information Office press conference that during China's 15th Five-Year Plan period, the government will accelerate the revision of the Price Law. New regulations targeting low-price dumping will be formulated, and industry associations will be guided to establish cost calculation standards, forming a '1+1+N' legal framework. The SAMR will lead cost investigations and price inspections of enterprises engaged in malicious low-price competition that disrupts production and business operations, handling cases strictly according to law. Additionally, rules governing pricing behavior on internet platforms will be promoted to standardize price competition in the platform economy. Interim provisions for a price supervision officer system will also be developed to reinforce enterprises' primary responsibility for price compliance.
Read sourceChina's Market Regulator to Revise Price Law to Crack Down on Malicious Low-Price Competition
On September 20, Shu Wei, spokesperson and Deputy Director of the State Administration for Market Regulation (SAMR), announced at a press conference hosted by the State Council Information Office that during China's 15th Five-Year Plan period (2026-2030), the agency will accelerate the revision of the Price Law. The revision aims to formulate regulations curbing low-price dumping, guide industry associations to establish cost calculation standards, and build a '1+1+N' legal framework for regulating such practices. SAMR will lead cost investigations and price inspections of enterprises engaged in malicious low-price competition that disrupts production and business operations, handling cases strictly according to law. Additionally, the regulator will promote rules governing pricing practices on internet platforms to standardize price competition in the platform economy, and research interim provisions for a price supervisor system to reinforce enterprises' primary responsibility for price compliance.
Read sourceChina's Market Regulator to Accelerate Price Law Revision to Curb Malicious Low-Price Competition
On September 20, Shu Wei, spokesperson and Deputy Director of China's State Administration for Market Regulation (SAMR), announced at a State Council Information Office press conference that during the 15th Five-Year Plan period, the agency will accelerate the revision of the Price Law. The SAMR plans to formulate regulations targeting predatory pricing, guide industry associations in setting cost calculation standards, and build a '1+1+N' legal framework for regulating such practices. Authorities will lead cost investigations and price inspections on enterprises engaged in malicious low-price competition that disrupts production and business operations, handling cases strictly according to law. The SAMR will also promote rules governing pricing behavior on internet platforms to standardize price competition in the platform economy, and develop interim provisions for a price supervision officer system to reinforce enterprises' primary responsibility for pricing compliance.
Read sourceChina's Market Regulator to Accelerate Price Law Revision to Curb Malicious Low-Price Competition
On September 20, Shu Wei, spokesperson and Deputy Director of the State Administration for Market Regulation (SAMR), announced at a State Council Information Office press conference that during the 15th Five-Year Plan period, China will accelerate the revision of the Price Law. The regulator plans to formulate regulations targeting predatory pricing, guide industry associations in establishing cost calculation standards, and build a '1+1+N' legal framework for regulating predatory pricing. SAMR will lead cost investigations and price inspections of enterprises engaged in malicious low-price competition that disrupts production and business operations, handling cases strictly according to law. Additionally, rules governing pricing behavior on internet platforms will be promoted to standardize price competition in the platform economy. Interim regulations on a price supervision officer system will also be formulated to reinforce enterprises' primary responsibility for pricing compliance.
Read sourceChina's SAMR to Accelerate Price Law Revision to Curb Malicious Low-Price Competition
On September 20, Shu Wei, Spokesperson and Deputy Director of the State Administration for Market Regulation (SAMR), announced at a State Council Information Office press conference that during China's 15th Five-Year Plan period, the revision of the Price Law will be accelerated. SAMR plans to formulate regulations against predatory pricing, guide industry associations in setting cost calculation standards, and build a '1+1+N' legal framework. The regulator will lead cost investigations and price inspections targeting enterprises engaged in malicious low-price competition that disrupts production and business operations, handling cases strictly by law. Additionally, SAMR will promote rules for pricing behavior on internet platforms to standardize competition in the platform economy, formulate interim provisions for a price supervision officer system, and reinforce enterprises' primary responsibility for price compliance.
Read sourceChina's Market Regulator to Accelerate Price Law Revision to Curb Malicious Low-Price Competition
On September 20, Shu Wei, spokesperson and Deputy Director of the State Administration for Market Regulation (SAMR), announced at a State Council Information Office press conference that during China's 15th Five-Year Plan period, the revision of the Price Law will be accelerated. The SAMR plans to formulate regulations to curb predatory pricing, guide industry associations in developing cost calculation standards, and establish a '1+1+N' legal framework for regulating predatory pricing. Priority will be given to investigating and strictly handling enterprises engaged in malicious low-price competition that disrupts production and business operations. The regulator will also promote rules governing pricing behavior on internet platforms, standardize price competition in the platform economy, and implement a price supervision officer system to reinforce enterprises' primary responsibility for price compliance.
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