China's SAMR: 41,000 price cases, 2.48 billion yuan in fines in 2025
China's State Administration for Market Regulation (SAMR) released its 2025 annual report on price supervision and anti-unfair competition enforcement, detailing 41,000 price-related cases with fines totaling 2.48 billion yuan. The report also covered nearly 15,000 anti-unfair competition cases and nearly 4,000 pyramid scheme cases. Separately, SAMR held a meeting advancing a campaign against substandard low-priced products, reporting 29,000 cases filed with 280 million yuan in fines.
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China Releases 2025 Report on Price Supervision and Anti-Unfair Competition Enforcement
The State Administration for Market Regulation (SAMR) has released the Chinese and English versions of the 'China Price Supervision and Anti-Unfair Competition Enforcement Annual Report (2025)', summarizing nationwide enforcement actions in 2025. According to the report, market regulators handled 41,000 price-related cases, with fines and confiscations totaling 2.48 billion yuan. In efforts to reduce corporate burdens, authorities investigated nearly 6,000 illegal fee collection cases, returning over 1.3 billion yuan to enterprises. Aligned with the goal of building a unified national market, regulators handled nearly 15,000 anti-unfair competition cases, imposing fines of 615 million yuan, including 1,932 cases of online unfair competition with fines of 71.53 million yuan. In直销 (direct selling) regulation and anti-pyramid scheme efforts, authorities handled nearly 4,000 cases with fines of 260 million yuan. The report states these measures support high-quality economic development, protect public welfare, and maintain fair market order.
Read sourceChina Market Regulator Releases 2025 Report on Price and Anti-Unfair Competition Enforcement
On September 24, China's State Administration for Market Regulation (SAMR) released the Chinese and English versions of the 'China Price Supervision and Anti-Unfair Competition Enforcement Annual Report (2025)'. The report summarizes nationwide enforcement actions in 2025, including price supervision, anti-unfair competition, and直销规范 (direct selling regulation) and anti-pyramid scheme efforts. According to the report, market regulators handled 41,000 price-related cases, with fines and confiscations totaling 24.8 billion yuan. In a special campaign to reduce corporate burdens, nearly 6,000 illegal fee-collection cases were investigated, resulting in over 1.3 billion yuan returned to enterprises. To support the construction of a unified national market, authorities handled nearly 15,000 anti-unfair competition cases, with fines of 615 million yuan, including 1,932 online unfair competition cases (71.53 million yuan in fines). In direct selling and anti-pyramid scheme enforcement, nearly 4,000 cases were handled with fines of 260 million yuan. The report states these measures support high-quality economic development, protect public welfare, and maintain fair market order.
Read sourceChina Handled 41,000 Price Violation Cases, Fines Total 2.48 Billion Yuan in 2025
According to a report released by China's State Administration for Market Regulation, the country's market supervision system handled a total of 41,000 price violation cases in 2025, resulting in fines and confiscations totaling 24.8 billion yuan. The 'Annual Report on Price Supervision and Anti-Unfair Competition Law Enforcement (2025)' details efforts to reduce corporate burdens through special campaigns against illegal fees, with nearly 6,000 cases investigated and over 1.3 billion yuan returned to enterprises. In line with building a unified national market, authorities handled nearly 15,000 anti-unfair competition cases, including 1,932 cases of online unfair competition, with fines of 615 million yuan. Additionally, a high-pressure stance was maintained against pyramid schemes and direct sales violations, with nearly 4,000 cases handled and fines of 260 million yuan.
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China's Market Regulator Releases 2025 Annual Report on Price and Anti-Unfair Competition Enforcement
China's State Administration for Market Regulation (SAMR) has published the Chinese and English versions of its 'China Annual Report on Price Supervision, Inspection, and Anti-Unfair Competition Enforcement (2025)'. The report summarizes nationwide enforcement actions in 2025, including price supervision, anti-unfair competition, and直销 (direct selling) regulation and anti-pyramid scheme efforts. In 2025, authorities handled 41,000 price-related cases, imposing fines and confiscations totaling 24.8 billion yuan. To reduce corporate burdens, a special campaign on enterprise-related fees led to nearly 6,000 cases and refunds exceeding 1.3 billion yuan. In line with building a unified national market, nearly 15,000 anti-unfair competition cases were handled, with fines of 615 million yuan, including 1,932 online unfair competition cases (fines of 71.53 million yuan). Authorities maintained a high-pressure stance on直销 (direct selling) regulation and anti-pyramid scheme efforts, handling nearly 4,000 cases with fines of 260 million yuan. The report states these measures support high-quality economic development, protect people's welfare, and maintain fair market order.
Read sourceChina's Market Regulator Handled 15,700 Unfair Competition Cases in First Eight Months of 2025
China's State Administration for Market Regulation (SAMR) announced on September 23, 2025, that it handled 15,700 unfair competition cases and imposed fines totaling 304 million yuan in the first eight months of the year. Additionally, 4,280 pyramid scheme and illegal direct sales cases were handled, with fines of 270 million yuan. The data was released during the third Price Supervision and Competition Capability Improvement Activity held in Chengdu, Sichuan Province. SAMR emphasized three priorities: protecting fair competition, establishing market rules, and safeguarding people's livelihoods. The regulator also released the 'China Price Supervision and Anti-Unfair Competition Enforcement Annual Report (2025)' and selected 10 excellent cases and 22 typical cases. In the first half of 2026, SAMR handled 14,800 price-related cases, refunded 288 million yuan to the public, and imposed fines of 736 million yuan.
Read sourceChina's Market Regulator Vows to Curb Unfair Competition, Protect Market Order
On September 23, China's State Administration for Market Regulation (SAMR) held the third session of its price supervision and competition capability improvement event in Chengdu, Sichuan Province. The event featured case studies on price inspections, anti-unfair competition, and anti-pyramid scheme enforcement. SAMR emphasized three priorities: first, protecting fair competition by legally correcting illegal acts that harm market order and hinder healthy economic development, promoting orderly competition to stimulate innovation; second, strengthening anti-unfair competition enforcement, establishing long-term mechanisms for enterprise fee supervision, and improving price regulation efficiency while cracking down on pyramid schemes and regulating direct sales; third, safeguarding people's livelihoods by increasing penalties for low-price disorderly competition, scams targeting the elderly, and consumer rights violations. The event aimed to share regulatory experiences and enhance enforcement capabilities across local market supervision departments.
Read sourceChina's Market Regulator Vows to Curb Illegal Acts Harming Market Order and Fair Competition
On September 23, China's State Administration for Market Regulation (SAMR) held the third on-site evaluation event for price supervision and competition capability improvement in Chengdu, Sichuan Province. The event summarized and exchanged local regulatory enforcement experiences, and presented cases on price supervision, anti-unfair competition, and combating pyramid schemes while regulating direct sales. The SAMR emphasized three key focuses: first, 'escorting competition to promote fair competition,' by legally curbing illegal acts that damage market order and hinder healthy economic development, fostering orderly competition among enterprises to stimulate internal motivation and innovation; second, 'establishing rules for the market to ensure order,' by intensifying anti-unfair competition enforcement, promoting a long-term mechanism for enterprise fee supervision, improving price regulation efficiency, and strictly cracking down on pyramid schemes while regulating direct sales; and third, 'protecting people's livelihoods to benefit enterprises and the public,' by firmly establishing correct performance views and increasing crackdowns on low-price disorderly competition, scams targeting the elderly, and violations of consumer rights.
Read sourceChina's Market Regulator Releases 2025 Annual Report on Price and Anti-Unfair Competition Enforcement
China's State Administration for Market Regulation (SAMR) has published the Chinese and English versions of the 'China Price Supervision and Anti-Unfair Competition Enforcement Annual Report (2025)', systematically summarizing the national market supervision departments' work in price supervision and anti-unfair competition enforcement for the year 2025. According to the report, in 2025, the national market supervision system strengthened price supervision and enforcement, handling a total of 41,000 price-related illegal cases throughout the year, with fines and confiscations amounting to 24.8 billion yuan. Additionally, nearly 15,000 anti-unfair competition cases were handled, with fines and confiscations totaling 615 million yuan. The authorities maintained a high-pressure stance on regulating direct selling and combating pyramid schemes, handling nearly 4,000 related cases and imposing fines and confiscations of 260 million yuan. The report is attributed to the SAMR.
Read sourceThird Price Supervision Competition Improvement Event Held in Chengdu, China
On September 23, the State Administration for Market Regulation (SAMR) held the third on-site evaluation of the Price Supervision and Competition Capability Improvement Event in Chengdu, Sichuan Province. The event summarized and exchanged local regulatory enforcement experiences, showcasing cases on price supervision, anti-unfair competition, and combating pyramid schemes while regulating direct sales. Ten excellent cases and 22 typical cases were selected, and the 'China Annual Report on Price Supervision and Anti-Unfair Competition Enforcement (2025)' was released. The event emphasized three key focuses: safeguarding competition by correcting illegal behaviors that harm market order and hinder economic health, promoting fair competition to stimulate innovation; establishing market rules by intensifying anti-unfair competition enforcement and establishing long-term mechanisms for enterprise fee supervision; and protecting people's livelihoods by cracking down on low-price disorderly competition, fraud targeting the elderly, and infringement of consumer rights. It called for accelerating regulatory model transformation and smart enforcement to build an efficient, standardized, and fair unified market.
Read sourceChina's Market Regulator Urges Shift from Low-Price Involution to Quality Competition
On September 18, the State Administration for Market Regulation (SAMR) announced it held a meeting on September 17 to advance its special campaign against substandard and low-priced products. The meeting aimed to implement central government decisions on rectifying 'involutionary' competition. Since the campaign's launch, market regulators have filed 29,000 illegal cases involving pricing, competition, quality, and certification, resulting in fines and confiscations of 280 million yuan and refunds of over 16 million yuan to consumers. The SAMR emphasized enhancing political awareness, strengthening law enforcement, deepening systematic governance, and improving long-term mechanisms. The goal is to guide business entities away from 'low-price involution' toward 'quality-based and value-based competition,' fostering a market order where high quality commands fair prices and healthy competition.
Read sourceChina's Market Regulator Advances Campaign Against Substandard Low-Priced Products
On September 17, the State Administration for Market Regulation (SAMR) held a meeting to advance its special campaign against substandard and low-priced products, according to a report on September 18. The meeting aimed to implement decisions by the CPC Central Committee and the State Council to comprehensively rectify 'involutionary' competition. Deng Zhiyong, Deputy Director-General of SAMR and Director of the Standardization Administration of China, attended and delivered a speech. The meeting emphasized that market regulation departments at all levels must enhance their political stance, recognize new challenges, strengthen law enforcement and case handling, deepen systematic governance, focus on publicity and guidance, and improve long-term mechanisms. The goal is to guide business entities away from 'low-price involution' and toward 'quality-based and value-based competition,' promoting a market order where high quality commands fair prices and healthy competition.
Read sourceChina's Market Regulator Advances Campaign Against Substandard Low-Priced Products
On September 17, the State Administration for Market Regulation (SAMR) held a meeting to advance its special campaign against substandard and low-priced products, according to a September 18 report by Jin10 Data. The meeting aimed to implement decisions by the CPC Central Committee and the State Council to comprehensively rectify 'involution-style' competition. Deng Zhiyong, Deputy Director-General of SAMR and Director of the Standardization Administration of China, attended and delivered a speech. The meeting emphasized that market regulation departments at all levels must enhance political awareness, strengthen law enforcement and case handling, deepen systematic governance, focus on publicity and guidance, and improve long-term mechanisms. The stated goal is to guide business entities to shift from 'low-price involution' to 'quality-based and value-based competition,' fostering a market order where high quality commands fair prices and healthy competition.
Read sourceChina's Market Regulator Urges Shift from Low-Price Wars to Quality Competition
On September 18, Cailian Press reported that China's State Administration for Market Regulation (SAMR) held a meeting on September 17 to advance its special campaign against substandard and low-priced products. The meeting emphasized that market regulation departments at all levels must enhance political awareness, strengthen law enforcement and case handling, deepen systematic governance, prioritize public communication, and improve long-term mechanisms. SAMR stated it should guide business entities to shift from 'involutionary price wars' to 'quality- and value-based competition,' aiming to foster a market order characterized by premium quality commanding premium prices and healthy competition. The report attributes these directives and forecasts to SAMR's official stance, reflecting a policy push to curb destructive price competition and promote higher-value production.
Read sourceChina's Market Regulator Advances Campaign Against Shoddy and Low-Priced Products
On September 17, the State Administration for Market Regulation (SAMR) held a meeting to advance a special campaign against shoddy and low-priced products, implementing decisions by the CPC Central Committee and the State Council to rectify 'involution-style' competition. Since the campaign launched, market regulators have filed 29,000 illegal cases involving pricing, competition, quality, and certification, with fines and confiscated proceeds totaling 280 million yuan and over 16 million yuan refunded to consumers. The meeting emphasized that departments must enhance political awareness, strengthen law enforcement, deepen systematic governance, and improve long-term mechanisms. The goal is to guide businesses away from 'low-price involution' toward 'quality-based and value-based competition,' fostering a market order of high quality at reasonable prices and healthy competition.
Read sourceChina's SAMR Advances Campaign Against Substandard and Low-Priced Products
On September 17, the State Administration for Market Regulation (SAMR) held a meeting to advance its special campaign against substandard and low-priced products, implementing decisions by the CPC Central Committee and the State Council to rectify 'involutionary' competition. Since the campaign's launch, market regulation departments have filed 29,000 illegal cases involving pricing, competition, quality, and certification, with fines and confiscated proceeds totaling RMB 280 million and over RMB 16 million refunded to consumers. The meeting emphasized that departments must enhance political awareness, strengthen law enforcement, deepen systematic governance, prioritize publicity, and improve long-term mechanisms. The goal is to guide businesses from 'low-price involution' to 'quality-based and value-based competition,' fostering a market order where high quality commands fair prices and healthy competition.
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