Mid-Autumn Holiday Drives Record Travel Surge in China, Flight Bookings Up 60%
On September 25, the first day of China's Mid-Autumn Festival holiday, domestic flight bookings surged over 60% year-on-year, driven by a "take 3 off, get 13 off" leave-stacking trend. Chinese-style theme parks like Gexian Village in Jiangxi outperformed international competitors, surpassing Shanghai Disneyland in ticket sales. Searches for "autumn travel" rose 3.1 times week-on-week, with top hotel destinations including Beijing, Nanjing, and Shanghai.
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Chinese Theme Parks Surge in Popularity on First Day of Mid-Autumn Holiday, Data Shows
According to data released by Chinese online travel platform Qunar on September 25, the first day of the Mid-Autumn Festival holiday saw high popularity for several Chinese-style theme parks. The Ge Xian Village in Shangrao, Jiangxi, known for its Thousand Lantern Festival and prayer night tours, recorded higher ticket bookings on September 25 than Shanghai Disneyland. Qunar data showed the top 10 scenic spots by national ticket bookings on the first day of the holiday included Ge Xian Village, Shanghai Disneyland, Tangshan He Tou Old Street, Jiuzhaigou in Aba, Universal Beijing Resort, Wuyuan Huangling in Shangrao, Huangshan in Anhui, Huai'an Westward Journey Park, Suzhou Humble Administrator's Garden, and Pingxiang Wugong Mountain. The platform reported that searches for keywords like 'Mid-Autumn moon viewing' and 'autumn travel' surged 3.1 times week-on-week. Domestic flight bookings on September 25 increased over 60% year-on-year, and the top cities for hotel check-in orders were Beijing, Nanjing, Shanghai, Hangzhou, Chongqing, Qingdao, Chengdu, Xi'an, Guangzhou, and Jinan.
Read sourceChinese theme parks become top Mid-Autumn Festival attractions, Qunar data shows
According to data from Qunar travel platform reported by China New Economy on September 25, search keywords related to 'Mid-Autumn moon viewing' and 'autumn travel' increased 3.1 times week-on-week. Domestic flight bookings on the first day of the Mid-Autumn Festival rose over 60% year-on-year. A 'north-south swap' travel pattern emerged as northern regions cool, with searches for 'autumn-chasing' flight routes up 170% week-on-week. Destinations like Altay, Xilinhot, Nyingchi, and Dali saw flight bookings double. Meanwhile, southern destinations such as Mangshi, Luzhou, and Qionghai also saw over 100% growth as tourists sought warm weather. Family travelers drove a 2-fold increase on Beijing-Haikou and a 2.7-fold increase on Chengdu-Qingdao routes. Food tourism boosted hotel bookings in small counties like Xiangshan, Yixian, and Hongya. The top 'autumn-viewing small towns' included Jiuzhaigou, Burqin, Wuyuan, and Antu. Notably, Jiangxi's Gexian Village, known for its lantern festival and night tours, surpassed Shanghai Disneyland in ticket bookings on September 25. The top 10 most-booked scenic spots were led by Gexian Village, Shanghai Disneyland, Tangshan Hexi Old Street, and Jiuzhaigou.
Read sourceMid-Autumn Holiday Sees Record Travel as Multiple Crowds Converge in China
The first day of China's extended Mid-Autumn Festival holiday on September 25 saw a surge in travel, described as potentially the 'hottest' Mid-Autumn on record. A 'take 3 off, get 13 off' leave-stacking trend pushed many long-haul National Day holiday travelers to depart early, combining with returning home and short-distance leisure trips. Student travelers were a major group, with over 50 universities granting 13 consecutive days off; Qunar data showed ticket bookings for students aged 13-22 more than doubled year-on-year. Family groups also drove demand, with multi-bedroom homestay bookings accounting for about 40% of the total, according to Tujia. The top 10 cities for hotel check-ins were Beijing, Nanjing, Shanghai, Hangzhou, Chongqing, Qingdao, Chengdu, Xi'an, Guangzhou, and Jinan. Shanghai received 2.77 million visitors with a hotel occupancy rate of 52.46%. Tongcheng Research noted that travel was 'localized and quality-oriented,' with consumers preferring to celebrate well in nearby destinations, and that culturally rich, immersive attractions performed best.
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Chinese Theme Parks See High Demand on First Day of Mid-Autumn Festival Holiday
According to data released by Chinese online travel platform Qunar on September 25, multiple Chinese-style theme parks experienced high popularity on the first day of the Mid-Autumn Festival holiday. The article, sourced from China News Service's 'Guoshi Zhichetong' and republished by East Money, reports that ticket bookings for attractions like Gexian Village in Shangrao, Jiangxi, known for its lantern festival and night prayer tours, surpassed those of major international competitors including Shanghai Disneyland, Beijing Universal Resort, and Jiuzhaigou. The platform's data showed that searches for keywords such as 'Mid-Autumn moon viewing' and 'autumn travel' increased by 3.1 times week-on-week. Domestic flight bookings on September 25, the first day of the holiday, rose by over 60% year-on-year. The report also noted high booking volumes for other popular destinations like Tangshan Hexi Old Street, Wuyuan Huangling, Huangshan, Huai'an West Paradise, Suzhou Humble Administrator's Garden, and Pingxiang Wugong Mountain.
Read sourceMid-Autumn Festival First-Day Domestic Flight Bookings Up Over 60% Year-on-Year, Qunar Data Shows
According to data from the Qunar travel platform released on September 25, the first day of the Mid-Autumn Festival holiday saw domestic flight bookings increase by over 60% year-on-year, making it the busiest Mid-Autumn Festival on record. The surge is attributed to a 'take 3 days off, get 13 days off' leave-stacking trend, which pulled long-haul travelers originally planning for the National Day holiday to start their trips early, combining with those returning home and taking short周边微度假 trips. Searches for keywords like 'Mid-Autumn moon viewing' and 'autumn travel' rose 3.1 times week-on-week. The top 10 cities by hotel occupancy were Beijing, Nanjing, Shanghai, Hangzhou, Chongqing, Qingdao, Chengdu, Xi'an, Guangzhou, and Jinan. Combined products such as 'chasing autumn + tasting' and 'moon viewing + food' sold out two weeks in advance. Small-group tour bookings grew 2.2 times year-on-year, with 5-8 day trips for 2-10 people being the most popular, and long-haul destinations like the Northwest Loop, Western Sichuan, and Xinjiang being the hottest. 'Chasing autumn' flight searches rose 170% week-on-week, with bookings to destinations like Altay, Xilinhot, Nyingchi, and Dali doubling year-on-year. Long-distance routes from South and East China saw significant growth, such as Guangzhou to Lanzhou (up 2.1 times) and Hangzhou to Urumqi (up 1.6 times).
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