Billionaire Ricardo Salinas Pliego Doubles Down on Bitcoin via Orange Juice Holdings Investment
Mexican billionaire Ricardo Salinas Pliego, a prominent Bitcoin advocate, has doubled down on his cryptocurrency bet by participating as an anchor investor in Orange Juice Holdings, a Connecticut-based permanent capital company that acquires American businesses while pursuing a Bitcoin treasury strategy. The company announced a $40 million capital raise on July 15, 2026. Salinas, who has allocated 80% of his liquid portfolio to Bitcoin, stated that the world wants an alternative to traditional private equity built on solid money rather than fiat currency. He reported that within a week, hundreds of potential investors and business owners reached out. Bitcoin was trading at $64,823 at the time of writing. Salinas is a strong critic of fiat currency and views Bitcoin as a hedge against currency devaluation due to its limited supply of 21 million coins.
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