BBC Director of Sport Thanks Record 42.8 Million Viewers for World Cup 2026 Coverage
BBC Director of Sport Alex Kay-Jelski published a thank-you message to audiences after the 2026 FIFA World Cup, highlighting record-breaking engagement across BBC platforms. The tournament saw 42.8 million people tune into live match coverage on TV and iPlayer, with 237 million streams. Key matches included the England vs Argentina semi-final (24 million viewers) and late-night games like England vs Mexico (9.1 million). The BBC's app and website recorded 57.2 million unique browsers and 1.7 billion page views. A new 3D tactical tool was used nearly five million times. Social and digital content saw over two billion swipes. The BBC also noted that 94% of UK residents engaged with its World Cup coverage. The message thanked audiences for their trust and highlighted plans to retain new users through iPlayer, BBC Sounds, and other content.
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