Audi continues U.S. product push with three-row Q9 SUV
Audi has unveiled its full-size, three-row Q9 SUV, starting at $89,095, as part of a product push to reverse declining U.S. sales. The Q9, along with the high-performance SQ9 variant, joins the compact Q3 and midsize Q7 SUVs announced earlier in 2026. The vehicle is designed specifically for the American market, featuring V6 and V8 engines, large cupholders, and advanced technology like matrix adaptive beam headlights and a ChatGPT-powered voice assistant. Audi's U.S. sales have dropped 17% through June 2026 compared to the same period in 2025, attributed to tariffs and the end of federal EV incentives. Analysts suggest the new SUVs could provide a boost, but Audi still faces structural disadvantages, including a lack of U.S. manufacturing, compared to rivals BMW and Mercedes-Benz.
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