Story · Dubai
From Arctic Marathons to Abu Dhabi: Entrepreneur Dani Afiouni Expands Longevity Wellness Hub Across Gulf
Dani Afiouni, a Lebanese endurance athlete and former corporate executive, founded Longevity Wellness Hub in Dubai in 2019 after a decade of extreme sports including Arctic and Everest marathons. The data-driven wellness business, which began as a recovery studio for athletes, has expanded to Saudi Arabia (Riyadh and Jeddah) with Abu Dhabi planned next and international growth expected from September. Afiouni credits his extreme sports experiences for teaching him about recovery and stress management, which became the foundation of his business. He is also launching an impact initiative to help residents heal from conflict-related stress. The article is part of City AM's series on entrepreneurs who succeeded in the UAE.
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