Apple Launches Device Leasing Program "Apple Upgrade" with Klarna in US
Apple launched "Apple Upgrade," a device leasing program in partnership with Klarna, on July 28, 2026, in the United States. The program replaces Apple's existing iPhone Upgrade Program and iPhone Payments, offering 12-24 month terms for iPhones and Apple Watches, and 24-36 months for Macs and iPads. Monthly payments start at $17.99. Customers can return, upgrade, or buy devices at lease end. The move follows recent Apple price hikes due to memory chip shortages and aims to make higher-priced devices more accessible, though budget models are excluded.
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Apple's New Leasing Plan Just Launched -- Here's the Stock That Could Be the Biggest Winner
Apple has officially launched its Apple Upgrade leasing program, allowing customers to pay monthly for iPhones, Apple Watches, Macs, and iPads starting at $17.99 per month. The program is designed to encourage more frequent upgrades and higher-end device purchases. The article identifies Klarna (NYSE: KLAR) as Apple's leasing partner, which provides the financial infrastructure, owns the leased devices, and pays Apple upfront. Klarna profits from merchant fees paid by Apple and from refurbishing and reselling returned devices. The author argues that Klarna could be the biggest beneficiary of this partnership due to Apple's massive sales volume, potentially making it a long-tailed revenue driver for the fintech company.
Apple Introduces Device Leasing Program with Klarna Amid Price Hikes
Apple has launched a new leasing program called Apple Upgrade in partnership with Klarna, allowing customers to lease iPhones, Apple Watches, Macs, and iPads for lower monthly payments compared to traditional financing. The program functions like a car lease: customers pay monthly for one to three years, then return the device or pay the remaining cost to keep it. A base iPhone 17e leases at $17.99/month versus $24.95/month to finance. Top-end models like the iPhone 17 Pro Max with 2TB storage start at $58.43/month. Apple is discontinuing its $42/month iPhone Upgrade Program in the US. The move comes amid rising hardware prices due to a global memory crunch, with Apple having raised MacBook and iPad prices in June and expected to raise iPhone prices in September. Klarna requires a soft credit check, and AppleCare coverage is not included in base prices. The program targets customers who upgrade devices frequently, while those who keep devices longer may be better off buying outright.
Apple and Klarna Launch New iPhone Leasing Deal with Cheaper Monthly Payments
Apple and digital payment provider Klarna announced a new leasing program on Monday, allowing customers to lease iPhones, Apple Watches, iPads, and Macs for monthly payments starting at $17.99 for iPhones and $11.99 for Apple Watches. The program offers 12- or 24-month terms for iPhones and Watches, and 24- or 36-month terms for Macs and iPads. Customers can lower payments by trading in existing devices. At lease end, they can purchase the device outright or return it and lease an upgraded model. The new program replaces Apple's more expensive iPhone Upgrade Program, which is being shut down. The move comes amid rising Apple product prices, including recent MacBook and iPad price hikes in June, with analysts predicting the upcoming iPhone 18 could cost up to $1,299. Apple CEO Tim Cook attributed price increases to rising memory costs.
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Apple Launches Mac Leasing Program with Klarna Amid AI Price Pressures
Apple has announced a new leasing program called Apple Upgrade in the United States, provided by Klarna, offering 24- and 36-month lease options for Macs, iPads, Watches, and iPhones. The program comes amid price hikes on Mac and iPad due to memory and storage cost increases. Mac leases start at $24.99 per month, covering models like MacBook Air, MacBook Pro, iMac, and Mac Studio, but excluding the MacBook Neo and Mac Mini. iPad leases start at $11.99, excluding the base iPad. Apple Watch leases also start at $11.99, excluding the SE 3, while iPhone leases start at $17.99 and include all models. Unlike the previous iPhone Upgrade Program, Apple Upgrade does not include AppleCare, though customers can purchase it separately. At lease end, users can upgrade, buy the device, or exit. The program replaces the iPhone Upgrade Program in the U.S.
Apple Launches Product Leasing Program Through Klarna
Apple has launched a new product leasing program called Apple Upgrade in partnership with Klarna, the buy now, pay later company. The program allows customers to pay monthly for new Apple devices and then choose to return, upgrade, or buy them. Leasing options include 12- and 24-month terms for iPhone and Apple Watch, and 24- and 36-month terms for Mac and iPad. This initiative provides consumers with flexible payment alternatives for Apple products, potentially increasing accessibility and customer loyalty. The program was announced on July 28, 2026, and reported by Yahoo Finance.
Apple Launches Klarna Device Lease Program Starting at $17.99/Month
Apple has launched a device leasing program called Apple Upgrade, in partnership with Klarna, covering iPhone, Apple Watch, Mac, and iPad in the United States. Monthly lease payments start at $17.99 for iPhone, $11.99 for Apple Watch, $11.99 for iPad, and $24.99 for Mac. Terms range from 12 to 36 months depending on the device. At lease end, customers can upgrade, buy the device, or return it. Apple is discontinuing its iPhone Upgrade Program and iPhone Payments in the U.S. The program excludes certain models like the iPhone 16 and MacBook Neo. The announcement follows recent Apple price hikes on MacBook and iPad models due to rising memory and storage costs. Apple is scheduled to report third-quarter earnings on Thursday.
Apple Launches Klarna Device Lease Program Starting at $17.99/Month
Apple has launched a new device leasing program called Apple Upgrade, in partnership with Klarna, available at Apple Store locations and online in the United States. The program covers iPhone, Apple Watch, Mac, and iPad, with monthly lease payments starting at $17.99 for iPhone, $11.99 for Apple Watch and iPad, and $24.99 for Mac. Lease terms vary by device, with iPhone and Apple Watch available on 12- or 24-month terms, and Mac and iPad on 24- or 36-month options. No security deposit is required, and only a soft credit check is needed. At the end of a lease, customers can sign a new lease, buy the device outright, or return it. Apple is discontinuing the iPhone Upgrade Program and iPhone Payments in the U.S. in favor of this new program. Some devices, including the iPhone 16 and MacBook Neo, are excluded. The announcement follows recent price increases on MacBook and iPad models due to rising component costs.
Apple launches US device leasing program with Klarna
Apple has launched a device leasing program in the United States in partnership with payments firm Klarna. The program, called Apple Upgrade, replaces Apple's existing iPhone Upgrade Program and iPhone Payments offerings. Customers can lease iPhones and Apple Watches for 12 or 24 months, while Macs and iPads are available under 24- or 36-month plans. Monthly payments start at $17.99 for an iPhone, $11.99 for an Apple Watch or iPad, and $24.99 for a Mac. Applicants undergo a soft credit check by Klarna that does not affect their credit score. Customers can reduce payments by trading in an existing device and earn 3% cash back when paying with an Apple Card. At lease end, customers can return the device, buy it outright, or upgrade to a newer model. Existing iPhone Upgrade Program members can transition to the new plan. The program is available through Apple's website, app, and U.S. retail stores.
Apple launches US device leasing program with Klarna
Apple has launched a new device leasing program in the United States in partnership with payments firm Klarna, called Apple Upgrade. The program replaces Apple's existing iPhone Upgrade Program and iPhone Payments offering. Customers can lease iPhones and Apple Watches for 12 or 24 months, while Macs and iPads are available under 24- or 36-month plans. Monthly payments start at $17.99 for an iPhone, $11.99 for an Apple Watch or iPad, and $24.99 for a Mac. Applicants undergo a soft credit check by Klarna that does not affect their credit score. Customers can reduce payments by trading in an existing device and earn 3% cash back when paying with an Apple Card. At the end of the lease, customers can return the device, buy it outright, or upgrade to a newer model. Existing iPhone Upgrade Program members can transition to the new plan. The program is available through Apple's website, app, and U.S. retail stores.
Apple plans to lease iPhones for $17.99 a month through partnership with Klarna
Apple has announced a new leasing program called 'Apple Upgrade' in partnership with Klarna, allowing customers to lease iPhones for $17.99 per month. The program, launching in the United States, enables users to lease devices such as iPhones and Macs instead of purchasing them outright. This initiative aims to make Apple products more accessible through a subscription-like model, with the option to upgrade to newer models. The partnership with Klarna, a buy-now-pay-later provider, facilitates the monthly payment structure. The news was reported by multiple outlets including CNBC, CNN, The New York Times, and The Verge, indicating significant media coverage.
Apple Reportedly Launching Device-Leasing Program with Klarna on July 28
Apple is reportedly preparing to launch a device-leasing program called Apple Upgrade in the U.S. on July 28, 2026, in partnership with Klarna. The program, reported by Bloomberg, would function like a car lease with 24-month terms for iPhone and Apple Watch, and 36-month terms for Mac and iPad. Klarna would provide financing and handle credit checks, while Apple maintains customer relationships. The program would replace new enrollments in Apple's existing upgrade and financing options, though lower-priced models like the iPhone 16 and entry-level iPad would not be eligible. AppleCare coverage would no longer be automatically included. The article analyzes how leasing could increase upgrade frequency, smooth demand cycles, and make iPhone revenue more subscription-like. Apple's fiscal third-quarter earnings report is scheduled for July 30, two days after the program's reported launch, where management will likely face questions about the leasing initiative.
Apple rewrites how Americans pay for iPhones
Apple is replacing its iPhone financing and Upgrade Program with a new leasing program called Apple Upgrade, backed by Klarna, launching July 28 in the US. The program offers 24-month terms for iPhone and Apple Watch, and 36-month terms for Mac and iPad, with options to return, keep, or upgrade early. This shift follows Apple's June 25 price hikes across Macs, iPads, and Vision Pro due to a memory chip shortage, which pushed component costs higher. The leasing model lowers monthly payments to make higher-priced devices more accessible, but excludes budget models like the iPhone 16, entry-level iPad, Apple Watch SE, and MacBook Neo, targeting buyers one tier above the cheapest options. Apple will stop new enrollments in its existing financing programs as the new service rolls out.