Amazon cracks down on use of AI images by sellers after New York law
Amazon is requiring third-party sellers to label product images and videos that contain AI-generated people, following a recently enacted New York law that mandates disclosure when advertisements use 'synthetic performers' in place of human actors. The policy, announced to sellers on Wednesday, applies to photos, videos, and 'A+ content' on listing pages, requiring specific metadata keywords before upload. Amazon will add an indicator to listings informing consumers about AI-generated people where applicable. The requirement does not apply to content featuring TV, video game, or movie characters, or real people altered by AI. The New York law, described as 'first-in-the-nation' by Governor Kathy Hochul, took effect last month. There is no federal law requiring such disclosure, though states like California have taken steps to mandate AI content watermarks. Other platforms including Meta, TikTok, and YouTube have also introduced AI-generated content labels.
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