FTC sues Amazon, alleging secret ad price hikes cost advertisers billions
The Federal Trade Commission (FTC), joined by over 20 U.S. states, filed a lawsuit against Amazon on August 31, 2026, accusing the e-commerce giant of misleading advertisers about its sponsored ads pricing and auction systems. The FTC alleges that Amazon secretly raised minimum ad prices and manipulated its auction strategy, costing advertisers billions of dollars. Amazon confirmed the lawsuit, which escalates regulatory scrutiny of its advertising business.