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Analyst: AI-generated deepfake videos of Ariana Grande, Rosé, Tyla circulate without consent
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A post on X claims that AI-generated deepfake videos of celebrities Ariana Grande, Rosé, and Tyla are circulating online, with evidence including a fake chip brand called 'Fluffles' that does not exist. The post argues that a 2025 agreement between SAG-AFTRA and OpenAI requiring strict opt-in for likeness use only covered one company's model, leaving anonymous accounts free to use other generators with looser rules. It notes that Rosé's fake Saint Laurent endorsement bypassed her real contractual approvals, costing about a dollar in compute. The analysis suggests that celebrity likeness, once considered uncounterfeitable, is now vulnerable to AI-generated fakes at scale.
Source report
None of these videos are real. Ariana Grande, Rosé, and Tyla never filmed a single frame — and the proof is sitting right on the table.
One clip shows a chip bag labeled "Fluffles." The brand doesn't exist. The AI needed a snack-shaped prop and made one up.
A Short-Lived Victory
A year ago, Hollywood believed it had closed this door. Bryan Cranston found his likeness all over Sora 2 within days of launch. SAG-AFTRA got involved, and by late October 2025, OpenAI switched to a strict opt-in system: your face only appears if you sign.
Cranston called it a win. The talent agencies called it a win.
But that win covered one company's model.
The Loophole
These clips come from anonymous accounts running whatever generator has the loosest rules this month, pushed by an algorithm that pays the poster per impression. No opt-in form reaches any of them.
Likeness rights were built for a world where making a convincing video of Ariana Grande required Ariana Grande.
The Economics of Fakes
Now run the money side. Rosé has been a Saint Laurent global ambassador since 2020 — a deal with contracts and approvals behind every frame she shoots. The fake version of her showing off a handbag took one prompt and about a dollar of compute.
Even the wired headphones were a calculated choice. When AirPods became the default, cheap wired earbuds flipped into the "it-girl" signal. Bella Hadid paparazzi shots turned a $19 cord into a status prop. Whoever wrote this prompt knew a single object makes any celebrity read as effortlessly cool — and the model executed it four times without missing.
The Broken Business Model
Celebrity was the one asset you couldn't counterfeit at scale. That was the entire business model.
It held until about a year ago.
Source
aakashguptaNeutral / independent