Ninebot's Smart Electric Scooters Surpass 14 Million Units in Cumulative Domestic Shipments

September 28, 2026 — Ninebot (Segway-Ninebot) today announced that cumulative domestic shipments of its smart electric vehicles have officially surpassed 14 million units.

Growing from 10 million to 14 million units, this milestone reflects the continuous accumulation of user choices, as well as Ninebot's long-term investment in technology, products, channels, services, and user operations.

As the two-wheeled electric vehicle industry enters a phase that emphasizes quality, service, efficiency, and long-term value, Ninebot has not stopped at scale growth. Instead, the company continues to strengthen its product and service capabilities, centered on intelligent innovation and user experience, building momentum for the next stage of development.

From Breakthroughs to Synergy: Stabilizing the Growth Foundation

A single product can win short-term attention, but only a mature capability system can sustain a brand's long-term progress.

In recent years, Ninebot has focused on real-world riding scenarios to drive the implementation of smart technologies. From keyless unlocking and the RideyFUN intelligent driving system to long-range capabilities, personalized themes, and sound effects, Ninebot has continuously explored the integration of smart technology with daily commuting. The goal is to transform electric vehicles from basic transportation tools into smart mobility terminals that are more convenient, secure, and expressive of individual personality.

For users, meaningful intelligence is never about simply stacking features. It is about being integrated into every ride: one less step when starting out, more peace of mind along the way, and a daily experience that better fits personal habits.

These tangible, perceptible experiences have become the reasons more users choose Ninebot. As the user base expands, feedback from real riding scenarios continues to accumulate, driving ongoing improvements in product features, service processes, and user experience.

This positive cycle—where technology investment translates into product experience, product experience builds user口碑 (word-of-mouth), and user feedback drives product evolution—ensures that Ninebot's growth does not rely on a single product or short-term opportunity, but is built on a more stable system capability.

14 million units is a milestone result of this continuously operating growth system.

From Product Portfolio to Scenario Coverage: Opening New Growth Space

User needs are becoming increasingly diverse. Some focus on commuting efficiency, others on range and safety, and still others want their vehicles to express their aesthetics and personality. Facing these increasingly segmented demands, relying on a few products is no longer sufficient to cover all users.

Around different user groups, scenarios, and price ranges, Ninebot continues to refine its product portfolio, bringing smart experiences into more people's daily lives. From a young person's first smart electric vehicle to diverse options for daily commuting, family travel, and leisure riding, Ninebot is meeting the real needs of different users with a richer product lineup.

Improving the product matrix is not just about increasing the number of models. More importantly, it is about deepening the understanding of segmented needs. By continuously observing user concerns regarding range, performance, safety, smart features, and design, Ninebot optimizes product definitions so that each model can address specific usage scenarios.

In this process, innovation is no longer a highlight of a few products but has gradually become a foundational capability running through product R&D, design, and user experience.

From gaining recognition for one product to covering more scenarios with different products, Ninebot is broadening its growth foundation and building strength for the next phase.

User Choices Drive Continuous Product Evolution

14 million units is not just a number. It represents the real choices made by users, time and again, and the specific moments when products become part of daily life.

From morning and evening commutes to weekend outings, from a young person's first smart electric vehicle to a reliable tool for family travel, Ninebot is entering an increasingly rich variety of life scenarios.

Every unlock, every departure, and every piece of feedback after a ride helps Ninebot understand users more deeply: which features are truly high-frequency, which experiences can still be optimized, and which needs are emerging. This information from real-world scenarios forms an important basis for continuous product evolution.

The larger the user base, the deeper the brand's understanding of needs. The more mature the product experience, the more solid the foundation for user choice. A positive cycle is forming among user choice, product evolution, word-of-mouth accumulation, and brand growth.

Therefore, 14 million units represents not only scale accumulation but also a long-term asset that can be continuously converted into product and service value.

From Product Delivery to Ongoing Companionship: Extending User Value

As the user base continues to expand, the relationship between Ninebot and its users is also extending from product delivery to longer-term service connections.

In recent years, Ninebot has continuously improved its channel and service network, enhancing after-sales response efficiency and service experience. At the same time, leveraging its intelligent and digital capabilities, the company further connects vehicles, users, and services, enabling more timely and efficient responses to issues encountered during use.

For users, purchasing a Ninebot is not just about buying an electric vehicle. It is about gaining a smart mobility experience that can be continuously updated and accompanied over the long term. For Ninebot, product delivery does not mark the end of the user relationship but the starting point of service.

From vehicle selection and purchase to daily use and after-sales service, every touchpoint affects the user's perception of the brand. Centered on the full user lifecycle experience, Ninebot will continue to improve coordination among products, channels, after-sales, and digital services, ensuring that smart mobility is realized not only at the functional level but also in every use and service experience.

This is both an important step for Ninebot to stabilize its long-term growth foundation and a key factor in building momentum for the next phase.

Taking 14 Million Units as a New Starting Point: Steadily Moving to the Next Stage

He Feilong, President of Ninebot's China Business Division, stated: "14 million units is another recognition from our users. It also makes us more aware that long-term growth comes from the continuous accumulation of every product, every service, and every user experience. Looking ahead, we will continue to solidly improve our products and services, creating real, perceptible value for users."

From continuously refining the product matrix to coordinating technology, channels, brand, and service capabilities; from meeting basic commuting needs to continuously exploring more convenient, secure, and personalized riding experiences—Ninebot is steadily laying the foundation for long-term development.

As industry competition deepens, what truly determines a brand's long-term value is not just the speed of scale growth, but whether it can maintain product innovation, continuously understand users, and build comprehensive capabilities that can withstand market cycles.

14 million units is the result of past accumulation and the starting point for the next phase of growth.

In the future, Ninebot will continue to focus on user value, drive technological innovation and product experience evolution, and improve its channel and service network, enabling more users to enjoy the convenience, security, and joy brought by smart mobility.