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Mid-Autumn holiday tourism data released; National Day tickets sold out at popular scenic spots
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As the Mid-Autumn Festival holiday enters its second day and the National Day holiday approaches, popular scenic spots in China are already seeing full ticket bookings. On September 26, Jiuzhaigou Scenic Area announced that tickets for October 2, 3, 4, and 5 had reached maximum capacity at 41,000 bookings. Multiple museums across the country were fully booked for the entire Mid-Autumn break, and several scenic areas have implemented visitor limits. Data released by local governments and cultural tourism departments on September 25-26 shows strong tourism activity. Huanggang City reported a 12.15% year-on-year increase in tourist numbers on the first day of the holiday. Hunan Province received 9.04 million visitors on the first day, with 10.67% from other provinces. Sichuan Province's 907 A-level scenic spots received 4.08 million visitors with ticket revenue of 23.74 million yuan. Shandong Province's 200 monitored scenic spots received 2.09 million visitors. Travel platform data from Qunar showed domestic flight bookings on the first day of the Mid-Autumn holiday increased over 60% year-on-year, while Tongcheng Travel reported that local and周边游 bookings accounted for over 60% of the total, with a two-stage travel pattern of returning home for reunion followed by nearby leisure trips.
Source report
Although the Mid-Autumn holiday is only in its second day and the National Day holiday has yet to begin, tickets for popular scenic spots are already in short supply.
According to a notice issued by the Jiuzhaigou Scenic Area at noon on September 26, as of 9:00 AM that day, a total of 41,000 tickets had been booked for October 2, 3, 4, and 5, reaching the site's maximum capacity. The scenic area advised visitors who had not secured tickets to choose other available dates or visit nearby attractions such as Shenxian Pond and Jiawuhai·Panda Park in Jiuzhaigou County.
As previously reported by The Paper, many museums across multiple regions have already reached full booking for the entire Mid-Autumn holiday, and several scenic spots have implemented visitor flow restrictions.
Local Tourism Data Released for First Day of Mid-Autumn Holiday
On September 25 and 26, cultural and tourism authorities in several regions released data on tourism performance during the first day of the Mid-Autumn holiday.
Huanggang, Hubei Province
Data released by the Huanggang Municipal People's Government on the morning of September 26 showed that on September 25, the city received a total number of tourists that increased by 12.15% year-on-year compared to 2024. Total tourism revenue rose by 12.20% year-on-year. A-level scenic spots received 14.94% more visitors than in 2024. The average occupancy rate of star-rated hotels was 46.6%, down 1.5 percentage points from the same period in 2024.
Qidong, Jiangsu Province
According to data from the Qidong Converged Media Center, tourist sites in Qidong saw high visitor numbers on the first day of the Mid-Autumn holiday. The Bihai Yinsha Scenic Area received approximately 2,000 visitors, with resort tourism continuing to heat up. Liu Zhonghua, Operations Director of the Qitang City Scenic Area, was quoted as saying, "Pre-sales and on-site ticket purchases for the Mid-Autumn holiday have already exceeded 20,000. On the first day of the holiday, over 1,000 visitors entered the site, and visitor numbers are steadily climbing."
Hunan Province
Data released by the Hunan Provincial Department of Culture and Tourism on September 25 showed that on the first day of the Mid-Autumn holiday, based on mobile signaling big data modeling, the province received 9.0422 million visitors. Among them, 965,100 were out-of-province tourists (10.67%), and 8.0771 million were from within Hunan (89.33%).
In addition, according to surveillance camera big data modeling, the 1,004 cultural and tourism units under monitoring received 704,900 visitors on that day. This included 227,100 visitors at 20 sites within 12 5A-level scenic spots, and 160,500 visitors at 205 4A-level scenic spots. The 384 museums, libraries, and cultural centers under monitoring recorded 157,600 visitors. The 352 accommodation units monitored through the statistical reporting platform received 52,800 visitors.
Sichuan Province
Data from the Sichuan Provincial Department of Culture and Tourism showed that as of 3:00 PM on September 25, the 907 A-level scenic spots under monitoring in Sichuan received 4.0839 million visitors, generating ticket revenue of 23.74 million yuan. Among them, 5A-level scenic spots received 315,800 visitors and earned 8.252 million yuan in ticket revenue. The provincial libraries, cultural centers, and museums received 767,000 visitors.
Shandong Province
According to news from Flash Express, as of 3:00 PM on September 25, 200 key monitored tourist attractions across Shandong Province received 2.093 million visitors, generating tourism revenue of 100 million yuan.
Travel Booking Trends
Data from Qunar Travel showed that on the first day of the Mid-Autumn holiday, domestic flight bookings increased by over 60% year-on-year. Data from Tongcheng Travel indicated that local and周边游 (short-distance travel) bookings accounted for over 60% of the total during the Mid-Autumn holiday, with travelers showing a two-stage pattern of "returning home for reunion first, then taking nearby trips."
Source
新浪财经-财经首页Eastern
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China’s Mid-Autumn holiday sets record with 60% surge in domestic flight bookings