Former GM of Changan Auto's Brand PR Department Li Guoliang Under Investigation, Social Media Accounts Suspended

September 23, 2024 — Li Guoliang, former General Manager of the Brand and Public Relations Department at Chongqing Changan Automobile Co., Ltd., is under investigation for alleged serious violations of discipline and law, according to reports.

The investigation is being conducted jointly by the company's disciplinary inspection committee and the Supervision and Investigation Committee of Chongqing Liangjiang New Area.

In response to inquiries on September 23, a representative from Changan Automobile told Red Star Capital Bureau: "The investigation is ongoing. No further information is available at this time. All relevant information will be released through official channels."

Background on the Investigation

The news was initially published on September 20 by the WeChat public account "长廉久安" (Chang Lian Jiu An). By September 23, Red Star Capital Bureau found that the account had been deactivated. An internal source at Changan Automobile confirmed that "长廉久安" was an internal information platform account.

Li Guoliang's Career at Changan

According to reports from Xin Kuai Bao, Li Guoliang had a long career at Changan Automobile, specializing in brand, public relations, and marketing. His career milestones include:

• 2018: Appeared publicly as Marketing Director of the Sedan Sales Division
• Subsequent roles: Manager of the Market Innovation Department, Director of the Passenger Vehicle Marketing Division's Marketing Department
• 2020: Led the promotion of Changan's high-end UNI series, serving as UNI Promotion Manager and later Senior Manager of the UNI Innovation Operations Center
• Later served as Deputy General Manager of Changan Automobile Group's Smart Marketing Center, concurrently as Brand Director of Changan Qiyuan and Deputy General Manager of the Brand and Public Relations Department
• Eventually promoted to General Manager of the Brand and Public Relations Department

As recently as July 9, 2024, Li appeared in a congratulatory video for the eighth anniversary of Auto Power, still in his capacity as General Manager of Brand and Public Relations.

Transfer and Investigation

According to public reports, Li was transferred in July 2024 to Wanyou, a subsidiary of Changan Group, after which the investigation began.

Wanyou Automotive Investment Co., Ltd. is a professional platform under China Changan Automobile Group, specializing in automotive sales and services. The company has a registered capital of approximately 1.198 billion yuan and operates across vehicle sales, maintenance services, parts distribution, and automotive complex development, with 4S stores and marketing networks in multiple cities across China.

Red Star Capital Bureau found no information related to Li Guoliang on Wanyou's official website or WeChat public account. His personal video account "李国梁Leonardo" was last updated on June 21, and his Weibo account content stopped on July 14.

Reporting by Red Star News reporter Wu Danruo Editor: Wang Yintao | Reviewer: Ren Zhijiang