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JNBY Secures Exclusive Rights to Operate Italian Shoemaker Marsèll in Greater China
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Chinese fashion group JNBY (江南布衣) has announced a strategic partnership with Italian high-end handmade footwear and leather goods brand Marsèll. Under the agreement, JNBY will exclusively manage all operations of Marsèll in Greater China, including mainland China, Hong Kong, Macau, and Taiwan, and will permanently own the brand's trademark in the region. The collaboration aims to leverage both companies' resources to expand Marsèll's presence in the Chinese market, bringing its Italian craftsmanship and avant-garde artistic spirit to more consumers. Founded in 2001, Marsèll is known for its artisanal leatherwork and design-driven aesthetics. JNBY, the first Chinese designer fashion company listed on the Hong Kong Stock Exchange, operates multiple brands across womenswear, menswear, childrenswear, and home living. The partnership aligns with JNBY's corporate mission of 'Better Design, Better Life' and is described as a milestone for Marsèll's global development.
Source report
HONG KONG — JNBY, a leading Chinese designer brand fashion group, has announced a strategic cooperation agreement with Marsèll, an Italian high-end handmade footwear and leather goods brand.
Under the terms of the agreement, JNBY will exclusively manage all operations of the Marsèll brand in Greater China, including Mainland China, Hong Kong, Macau, and Taiwan. JNBY will also permanently own the brand's trademark rights within this region.
The partnership marks a significant milestone in Marsèll's global expansion strategy. By leveraging the respective resources and strengths of both companies, the collaboration aims to drive the brand's growth in the Chinese market and introduce Marsèll's exquisite Italian craftsmanship and artistic spirit to a broader Chinese consumer base.
About Marsèll
Founded in Italy in 2001, Marsèll is a highly representative designer brand in the contemporary high-end handmade footwear and leather goods sector. The brand is built upon a foundation of exceptional Italian leather craftsmanship, guided by avant-garde artistic concepts that continuously explore stylistic innovation and expression. Its products are known for their design sensibility, artistic quality, and meticulous craftsmanship. Marsèll maintains a deep respect for materials and an uncompromising attention to detail, resulting in works that exude an understated yet distinctive aesthetic — widely admired by the global design community and discerning tastemakers.
About JNBY
As the first Chinese designer brand fashion company listed on the Hong Kong Stock Exchange, JNBY is recognized for its vitality and forward-thinking approach. Since its founding over three decades ago, the company has remained design-driven and committed to craftsmanship. Its portfolio includes multiple brands spanning women's wear, men's wear, children's wear, and home lifestyle products, continuously exploring the boundaries of a better lifestyle while maintaining a strong focus on the international art and design market.
The Italian craftsmanship aesthetics and avant-garde artistic spirit embodied by Marsèll align closely with JNBY's corporate mission: "Better Design, Better Life." This cooperation represents a significant step forward in resource sharing and mutual exploration within the global design field.
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Source
网易财经Eastern