iQiyi CEO Gong Yu: AI is a bonus for film industry, must not reduce quality
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At the 2026 iQiyi iJOY Autumn Joy Sharing Session on September 23, iQiyi founder and CEO Gong Yu stated that AI technology in film and television production can be divided into two categories: AI applied to live-action content and AI-generated content (AIGC). He noted that over the past three to four months, content mixing live-action and AI has seen explosive growth, becoming a rapidly expanding subfield in the industry that enhances audiovisual experience while shortening production cycles and reducing costs. Gong Yu emphasized that AI should be a bonus for the film industry, not a conveyor belt for industrialized products, and that iQiyi will adhere to a principle of not reducing quality.
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来源：时代财经 日期：9月23日
在2026爱奇艺iJOY秋季悦享会上，爱奇艺创始人兼CEO龚宇表示，当前人工智能技术在影视制作中的应用可分为两大类：
- 实拍内容应用AI：即在实拍过程中引入AI技术辅助制作。
- AI生成内容（AIGC）：由AI直接生成影像内容。
龚宇指出，过去三至四个月间，实拍与AI混制的内容出现了爆发性增长，已成为影视行业中快速成长的一个子领域。该技术在提升视听体验的同时，还能有效缩短制作周期、降低制作成本。
与此同时，龚宇强调，影视行业应用AI应被视为“加分项”，而非用于打造流水线或生产工业化产品。爱奇艺将坚持“不降质”原则，确保内容质量不受影响。
Source
时代财经Eastern