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Apple developing new fitness tracker to compete with Whoop, report says
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According to a report from Chinese financial media outlet Cailianshe on September 23, Apple is developing a new fitness tracker aimed at competing with Whoop, a popular wearable fitness brand. The brief report provides no further details on the device's features, release timeline, or pricing. The move signals Apple's continued interest in the health and fitness wearable market, where it currently offers the Apple Watch. Whoop specializes in subscription-based fitness and health tracking bands focused on recovery and performance metrics.
Source report
September 23 — Apple is reportedly developing a new fitness tracker designed to compete directly with Whoop, the popular wearable fitness brand.
The device, currently in development, aims to challenge Whoop's dominance in the dedicated fitness tracking market. Further details regarding features, pricing, or release timeline have not yet been disclosed.
Source
财联社Eastern