Baidu: Kuku AI reaches 40M global monthly active users, ranks first in AI office sector

At the Baidu AI Day event held yesterday in Shanghai, Baidu Wenku and Wangpan announced an acceleration of their AI-powered office product expansion overseas, alongside a global brand upgrade. According to reports, driven by sustained efforts in both domestic and international office productivity sectors, the general-purpose AI agent Kuku AI has achieved over 40 million monthly active users globally in AI office applications, ranking first in the industry. The overseas one-stop AI office platform Oreate AI, launched by Baidu Wenku and Wangpan last year, has been rebranded as Kooko, the international version of Kuku AI. Within just one year, its overseas user base has surpassed 10 million.

Product Evolution and Core Capabilities

Three years ago, Baidu Wenku and Wangpan were among the first in the industry to deploy general-purpose AI for office tasks. As one of the earliest general-purpose AI agents exploring this field, GenFlow officially launched its 1.0 version in April 2025. It rapidly iterated to version 4.0 within a year and, in August, announced its Chinese name Kuku AI and launched a standalone app. It became the first to achieve full-modality general capabilities and proactive service across all scenarios.

Key features include:

• Seamless switching between local and cloud storage
• Remote control of multiple computers via the mobile app
• Coverage of diverse scenarios: general office work, academic research, financial investment research, legal research, coding, and design creativity
• Capabilities for tasks such as company research, financial modeling, data analysis, research reports and due diligence, financial calculations, educational courseware, lesson preparation and defense, meeting minutes, marketing materials, web applications, and multimedia content (text, images, audio, video)
• Online AI editing within Office applications

Commitment to Accuracy and Data Traceability

Behind these capabilities lies Kuku AI’s deep understanding of the office productivity industry, both domestically and internationally. The biggest challenge in AI office tools is not whether a task can be completed, but whether the delivered content is data-accurate, results-reliable, and traceable. Kuku AI prioritizes accuracy above all else, ensuring every output is verifiable and sourced. It integrates public content from Baidu Academic and Wenku, as well as authorized private content from Wangpan, and covers specialized databases in finance, academia, and law. Kuku AI also pioneered data traceability in the industry, allowing users to trace back data sources, original evidence, analysis processes, and key conclusions layer by layer. Whether for company research, financial modeling, educational courseware, or data dashboards, users can cross-verify information from multiple sources and click through to original data with one click, ensuring every deliverable is evidence-based.

Professionalism and Personalization

Accurate data requires professional application. Kuku AI, built on China’s largest knowledge and data ecosystem, is dedicated to delivering professional AI office outputs. It aggregates:

• Over 7 million online knowledge bases
• 1.8 billion public reports and documents
• 750 million academic journal papers

It also features a vast team of AI experts that collaborate automatically, helping users build personalized private knowledge assets and access professional capabilities across industries anytime, anywhere.

To address the issue of homogeneous content and lack of personalization in competing AI office products, Kuku AI aims to be more user-aware. Users no longer need to switch between apps, transfer personal assets, or repeatedly input requirements. Kuku AI directly connects to authoritative content from Baidu Wenku, user-authorized data from Wangpan, industry knowledge bases, and databases. Through personalized proactive services, it understands the user’s context—including cloud storage, local files, and historical interactions—to build a multi-dimensional user profile. It can proactively grasp the user’s true intent without explicit input, completing the entire service chain from understanding to delivery.

Global Expansion and Brand Upgrade

Beyond the domestic market, Baidu Wenku and Wangpan continue to expand overseas, accelerating the global rollout of AI office products. The one-stop AI office platform Oreate AI, launched in 2025, upgraded to a general-purpose AI agent architecture in May. In September, it was officially rebranded as Kooko, the international version of Kuku AI, with the release of a desktop client and mobile app. This marks the global brand upgrade of Kuku AI into a worldwide one-stop AI office platform.

• Kooko achieved Product Hunt’s #1 daily ranking shortly after launch.
• Within one year, its user base grew exponentially, surpassing 10 million users across nearly 200 countries and regions.

With Kooko, users no longer need to shuttle between search tools, cloud storage, office software, and AI assistants. Kooko can read authorized public and private content to complete research, analysis, and creation. It delivers multimodal outputs—documents, presentation slides, data tables, code, and more—in one go, and allows further editing within the Office editor. User modifications, preferences, and project results are saved as long-term memory, serving as context for future tasks, creating a closed loop from task delivery to experience reuse.

Real-World Use Cases

Kooko has already been integrated into global users’ workflows in finance, education, e-commerce, operations, and social media. For example:

• A Brazilian freelancer running a digital marketing studio used a simple brief on Kooko to create a hamburger shop landing page, logo, 10-second vertical video, and proposal PPT, then organized the deliverables into a standard business proposal and sales materials.
• A Colombian user completed 17 rounds of dialogue with Kooko to go from zero to one in market research, app prototype design, marketing posters, pitch scripts, company articles of incorporation, and short video production.

Enterprise Services and Ecosystem

In addition to serving individual users, Kuku AI continues to deepen its enterprise services and ecosystem partnerships, opening its capabilities to more organizations. Recently, the Kuku AI Enterprise Edition underwent a comprehensive upgrade. In the past month alone:

• New authoritative academic sources were added, including CNKI and Elsevier.
• Financial scenario coverage expanded to over 650,000 research reports and 2.5 million original announcements.
• 51 new connectors were added, ensuring all content sources are credible and traceable.
• In terms of professional methods, 310 new Skills, 457 experts, and over 70 expert teams were introduced.
• New professional tools were launched, including a Financial Calendar, Kuku WeChat Assistant, AI Meeting Assistant, and Office AI Editor, helping users complete complex tasks effectively.