Omdia: Global smartphone market to shrink 12% in 2026, but value up 12%
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According to a September 21 report by Jin10 Data citing the latest research from Omdia, the global smartphone market is projected to contract by 12% in unit terms in 2026. However, the total market value is expected to increase by 12% to reach $651.6 billion, driven by a structural shift toward premium products. Omdia forecasts that the share of smartphones priced under $200 will decline significantly, while the share of high-end smartphones priced above $800 will rise to 28.4% of the market. This indicates a market transformation where consumers are opting for more expensive devices despite an overall reduction in unit sales.
Source report
Jin10 Data, September 21 — According to the latest research from Omdia, the global smartphone market is projected to shrink by 12% in 2026, while its total value is expected to increase by 12%, reaching $651.6 billion.
The market is shifting toward premium products:
- The share of smartphones priced under $200 will decline significantly.
- The share of high-end smartphones priced above $800 will rise to 28.4%.
Source
金十数据Neutral / independent
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Omdia forecasts 12% global smartphone market contraction in 2026, value rises 12%