Feitian Moutai Retail Average Price Rebounds Above 1,800 Yuan; Qinghua Fen 20 and Gujing Gong Gu 20 Hit 30-Day Lows

Market Overview – September 20

Data collected by Sina Finance's "Liquor Price Insider" over the past 24 hours shows that on September 20, the average terminal retail prices of China's 12 major baijiu products moved as follows:

• Rising: 7 products
• Falling: 3 products
• Flat: 2 products

Rising varieties clearly dominated, both in number and cumulative gains, which significantly outpaced the declines.

Price Movements by Brand

Moutai

| Product | Change | New Price | Notes | |---------|--------|-----------|-------| | Feitian Moutai | +3 yuan | 1,801 yuan | Reclaimed 1,800-yuan threshold after two consecutive days of increases; hit a 30-day high | | Premium Moutai | +2 yuan | 2,467 yuan | Rose again after remaining flat yesterday; returned to recent peak | | Moutai 1935 | +3 yuan | 685 yuan | Strong rebound after short-term pullback; matched highest record since inclusion in Liquor Price Insider |

Wuliangye

| Product | Change | New Price | Notes | |---------|--------|-----------|-------| | Eighth-generation Wuliangye Classic (Pu Wu Ba Dai) | +3 yuan | 801 yuan | Reclaimed key psychological level of 800 yuan | | Wuliangye 1618 | -1 yuan | 830 yuan | Slight pullback from recent high |

Other Major Brands

| Product | Change | New Price | Notes | |---------|--------|-----------|-------| | Guojiao 1573 | +6 yuan | 882 yuan | Regained strength after short-term fluctuations; broke above recent trend line | | Qinghua Lang | +5 yuan | 677 yuan | Ended four consecutive days of decline; rebounded from 30-day low | | Crystal Jiannanchun | +2 yuan | 407 yuan | Halted two-day losing streak; recovered yesterday's losses | | Qinghua Fen 20 | -4 yuan | 383 yuan | Continued five consecutive days of decline; set a new 30-day low | | Gujing Gonggu 20 | -4 yuan | 513 yuan | Marked four consecutive days of decline; hit a one-month price low | | Yanghe Mengzhi Lan M6+ | Unchanged | 613 yuan | Paused after an earlier rebound | | Xijiu Junpin | Unchanged | 634 yuan | Prices stabilized temporarily after a short-term dip |

Aggregate Market Performance

Today, the total terminal retail value of the 12 major products rebounded noticeably. Rising varieties dominated both in number and cumulative gains, shifting the overall price landscape from the previous two days' decline to an upward trajectory. This trend was further supported by robust trading volumes ahead of the Mid-Autumn Festival.

Bundled value (one bottle of each of the 12 major products): 10,693 yuan, up 15 yuan from yesterday and just 7 yuan shy of the 10,700-yuan round-number threshold.

Data Methodology

Daily data for the "Liquor Price Insider" is sourced from approximately 200 collection points reasonably distributed across all major regions nationwide, including but not limited to:

• Designated distributors of liquor companies
• Social distributors
• E-commerce platforms
• Retail outlets

The raw sampling data consists of actual transaction-based terminal retail prices handled by these points over the past 24 hours, striving to provide an objective, scientific, and fully traceable dataset on market prices of major baijiu products.

Note on i-Moutai Platform Impact

With the official i-Moutai platform launching sales of:

• Feitian Moutai at 1,499 yuan/bottle (effective January 1), raised to 1,539 yuan (March 31), and further adjusted to 1,639 yuan (July 18)
• Premium Moutai at 2,299 yuan/bottle (effective January 9), adjusted to 2,359 yuan (May 16)

The magnetic influence of this new channel on the average terminal retail prices of these two products has gradually become apparent. The daily liquor prices published by the "Liquor Price Insider" follow calculation rules weighted by actual transaction volumes, and verifiable prices from this channel have been incorporated into the terminal retail price calculations for these two products.

Industry News: Kweichow Moutai Expands Shipping Network

On September 19, Kweichow Moutai announced the addition of two new shipping warehouses in Guangzhou and Zhengzhou, building upon its existing facilities in Guiyang, Nanjing, and Beijing. These two new warehouses officially commenced operations on September 19.

Following this adjustment, the number of Kweichow Moutai's shipping warehouses increased from three to five. With the addition of new warehouses, the platform will ship orders based on proximity according to actual order conditions. Kweichow Moutai has not yet disclosed the specific investment amount or storage capacity associated with these newly added warehouses.

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