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China's Ministry of Culture and Tourism to Foster Niche Cultural Consumption Markets for Seniors, Youth, and Families
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On September 18, the Ministry of Culture and Tourism released the '15th Five-Year Plan for the Development of the Cultural Industry.' The plan outlines strategies to actively cultivate cultural consumption in niche markets, specifically targeting seniors, teenagers, and parent-child families, in order to meet the public's growing demand for experiential and personalized consumption. It also emphasizes the active development of the first-launch economy, which includes supporting new product launches, film premieres, exhibition openings, and theater debuts. Additionally, the plan aims to stimulate the vitality of the ice and snow economy by supporting the development of ice and snow festivals, performances, creative products, and experiences. The plan further guides the orderly growth of interactive consumption models such as social sharing.
Source report
Jin10 Data, September 18 — The Ministry of Culture and Tourism has recently released the 15th Five-Year Plan for the Development of the Cultural Industry. Key highlights of the plan include:
- Cultivating Niche Cultural Consumption: Actively developing cultural consumption in niche markets such as seniors, teenagers, and parent-child families to meet public demand for experiential and personalized consumption.
- Promoting the First-Launch Economy: Supporting new product launches, film premieres, exhibition openings, and theater debuts to drive the first-launch economy.
- Stimulating the Ice and Snow Economy: Encouraging the development of ice and snow festivals, performances, creative products, and experiences to boost economic vitality in this sector.
- Guiding Interactive Consumption Models: Supporting the orderly growth of interactive consumption models, including social sharing.
Source
金十数据Eastern
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China issues 15th Five-Year Plan targeting cultural industry leap by 2030