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Snap targets enterprise market with Salesforce, Nvidia AI tools for Specs AR glasses
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Snap Inc. is targeting the enterprise market with its new Specs augmented reality glasses, priced at $2,195, by partnering with Salesforce, Nvidia, and AWS to integrate AI tools. The company aims to sell the AR glasses to businesses for workplace applications, leveraging partnerships with major tech firms to enhance functionality. Multiple news outlets including Reuters, CNBC, Yahoo Finance, and Bloomberg report on this strategic shift from consumer-focused products to enterprise adoption. Snap's official newsroom also published a piece titled 'Making Computing More Human with SPECS,' highlighting the company's vision for the product. The move represents a significant pivot for Snap as it attempts to establish a foothold in the enterprise AR market, competing with other tech giants in the space.
Source report
Snap has launched its latest augmented reality (AR) smart glasses, priced at $2,195, as the company shifts focus toward enterprise customers. The new device, called Specs, is being positioned as a tool for professional and business use rather than a consumer product.
Key Partnerships
Snap is collaborating with major technology companies to enhance the capabilities of Specs:
- Salesforce: Integration with enterprise software for business applications
- Nvidia: Leveraging AI tools to power AR experiences
- AWS (Amazon Web Services): Cloud infrastructure support
Product Details
- Price: $2,195
- Target audience: Enterprise and business users
- Core focus: Making computing more human through augmented reality
Industry Coverage
The announcement has drawn attention from multiple major news outlets, including Reuters, Yahoo Finance, CNBC, Bloomberg, and Snap's own newsroom. Reports highlight Snap's attempt to bring AR glasses to the enterprise market, moving beyond its traditional consumer-focused strategy.
Official Statement
Snap's newsroom described the product as part of a broader effort to "make computing more human" with the Specs platform.
Source
Top stories - Google NewsWestern
Part of this Story
Snap launches $2,195 Specs AR glasses, pivots to enterprise market with Nvidia and Salesforce