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Douyin deepens financial ecosystem governance, revokes 6,888 financial planner certifications
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On September 16, Jin10 Data reported that Douyin, the Chinese version of TikTok, is continuing to deepen governance of its financial ecosystem to protect user rights and promote a healthy financial information environment. Since releasing the 'Douyin Community Financial Industry Convention (Trial)' at the end of 2025, the platform has refined governance strategies and optimized financial content. The platform observed that financial violations are highly concealed, numerous in variants, and rapidly evolving, particularly in areas such as qualification problems, non-compliant marketing, and cross-border business operations. In response, Douyin tightened qualification certification standards, fully revoking the certifications of 6,888 'financial planners.' It also advanced special campaigns targeting cross-border non-compliant marketing, illegal stock recommendations and forex trading, and inappropriate trend-jacking for traffic. In the third quarter of 2026, over 45,000 pieces of violating content were removed, more than 1,000 violating accounts were penalized, and a batch of high-risk accounts responsible for user financial losses were permanently banned, according to Douyin Blackboard.
Source report
Jin10 Data, September 16 — In a continued effort to protect users' legitimate rights and interests and promote a healthy, orderly financial information ecosystem, Douyin has deepened its governance measures within the financial industry.
Since releasing the Douyin Community Financial Industry Convention (Trial) at the end of 2025, the platform has continuously refined its governance strategies and optimized the financial content ecosystem.
Key Observations
The platform has identified that financial violations exhibit the following characteristics:
- Strong concealment
- Numerous variants
- Rapid evolution
These issues are particularly concentrated in areas such as:
- Qualification problems
- Non-compliant marketing
- Cross-border business operations
Enforcement Actions
In response to these violations, Douyin has taken the following measures:
- Tightened qualification certification standards
- Fully revoked certifications of 6,888 "financial planners"
- Launched special governance campaigns targeting:
- Cross-border non-compliant marketing
- Illegal stock recommendations and forex trading
- Inappropriate trend-jacking for traffic
Results in Q3 2026
During the third quarter of 2026, the platform:
- Removed over 45,000 pieces of violating content
- Penalized more than 1,000 violating accounts
- Permanently banned a batch of high-risk accounts responsible for user financial losses
(Source: Douyin Blackboard)
Source
金十数据Eastern
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Douyin revokes 6,888 financial planner certifications, removes over 45,000 violating content items in Q3 2026