Smack Technologies CEO: AI tool Omega aims to help commanders sequence strikes efficiently

When Andy Markoff deployed to Mosul with the U.S. Marine Raiders in 2016, one of the key challenges his team faced while pushing ISIS fighters back along a hundred-mile front was a persistent shortage of munitions, he said.

Markoff explained that calling in air support was an effective way to clear an area, but with thousands of potential targets and few available weapon systems, he constantly had to calculate whether a particular target was worth the expenditure.

“Even if that target wasn’t active, knowing that it might be and maintaining availability of that type of a weapon system on station in case it showed up, that was all math I was doing in my head,” he said, adding, “We had to be really careful about saving those munitions.”

In an interview with Military Times, Markoff — now the co-founder and chief executive of Smack Technologies — said his experience in Mosul illustrates the kind of problem his company’s artificial intelligence software, Omega, is designed to help solve.

Earlier this month, Markoff spoke with Military Times about Smack’s Alpha, the wrist-worn device for which the company recently raised $61 million. He followed up to discuss its flagship product, Omega. The company shared a 14-minute video demonstration typically reserved for general officers.

“What the demo shows is a Joint Fires workflow from long-range planning, through what we would call basically the deliberate planning cycle, through the phased execution horizon, to literally right now: What do we do in the context of that larger plan?” he said.

How Omega Works

According to the video, a commander begins the process by uploading intelligence and planning documents to give Omega operational context. The commander can then customize that information by selecting factors, such as units and boundaries. Lastly, the system generates high-level plans and detailed workflows.

“The outputs of this workflow look like what a human would create. We’re just generating it automatically for them and then letting them adjust it … We’re just doing it faster and helping them run calculations that are complicated enough that you don’t want to have someone do it on a whiteboard,” Markoff said.

He explained that Omega’s goal is to determine not just which targets to strike, but how to sequence strikes over the course of a month or two to systematically degrade an adversarial force. He added that Omega gives commanders options, along with the pros and cons of each.

“Sometimes it takes people like a month to build that plan. Building the next one to four days takes one to four days,” he said. “And figuring out, ‘What do we do right now?’ Well, the good news is you only have a few seconds, and it only takes a few seconds.”

Real-Time Execution and Adaptability

During the execution phase shown in the video, a commander can monitor operations in real time and adjust plans using information like new intelligence reports, inventory lists, or weather forecasts.

For comparison, Smack’s demo likens Omega to Amazon’s approach to the “last-mile delivery problem,” which refers to the logistical challenge of finding the most efficient and resourceful way to get a package to its destination.

Markoff explained the reasoning behind the comparison, saying that while risk tolerances and resources can change during an operation, the overall objective may not.

“It’s not just a scheduling problem, but it’s a pairing of assets and scheduling of assets,” he said, adding that it’s “optimizing that usage in the context of what we’re trying to do long term.”

Expanding Scope Beyond Combat

The demo depicts Omega generating a large number of actions, targets, and destinations. The software is designed for campaign-level threats and for developing plans at both the operational and tactical levels. However, his company is actively expanding the scope of what it offers to include coordinating humanitarian efforts.

“That has not been the use case that our contracts have focused on, but there is absolutely a demand signal and a requirement for it that we are getting from the users, and it is something that we are building into that longer term,” he said.

Transition from Prototyping to Production

While Smack has already shared parts of the demo in marketing materials, the company is in the process of transitioning from prototyping to production, Markoff said.