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TechApple CEO John Ternus to debut foldable iPhone at Wednesday launch event
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Apple is set to enter a new era on Wednesday as new CEO John Ternus hosts his first iPhone launch event. Ternus, who succeeded Tim Cook on September 1, is widely expected to unveil Apple's first foldable iPhone, alongside upgrades to the iPhone 18 Pro models and Apple Watch lineup. According to Bloomberg's Mark Gurman, the foldable iPhone will feature styling similar to leading foldables like Samsung's Galaxy Z Fold series, but will carry a hefty price tag potentially exceeding $2,000. Samsung's Galaxy Z Fold 8 starts at $1,899, while the higher-end Z Fold 8 Ultra starts at $2,099. Analysts suggest the foldable iPhone could attract significant interest from customers seeking a different form factor, and despite the high price, even a fraction of Apple's loyal customer base purchasing the device could make it worthwhile for the company.
Source report
Apple's New CEO Ternus Expected to Launch Foldable iPhone Wednesday
Apple will usher in a new era on Wednesday as CEO John Ternus takes the stage for the first time at the company's annual iPhone launch event.
Ternus, who succeeded former CEO Tim Cook on September 1, is widely expected to oversee the debut of Apple's first foldable iPhone, along with upgrades to the iPhone 18 Pro models and the Apple Watch lineup.
Apple CEO John Ternus will host his first iPhone launch event on Wednesday. (AP Photo/Bebeto Matthews, File) · ASSOCIATED PRESS
According to Bloomberg's Mark Gurman, the foldable iPhone will feature styling similar to other leading foldables, such as those from Samsung, though it is expected to carry a hefty price tag that could exceed $2,000.
- Samsung's Galaxy Z Fold 8, which features a passport-like design, starts at $1,899.
- Its higher-end Z Fold 8 Ultra starts at $2,099.
A foldable iPhone could generate significant interest from customers seeking an alternative to the standard candy-bar-style phone. While the price may deter many buyers, the device's high cost could prove worthwhile for Apple if even a fraction of its loyal customer base purchases it.
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Source
Yahoo FinanceWestern
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Apple to debut foldable iPhone Ultra at September 9 event under new CEO John Ternus