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Salesforce partners with Anthropic, makes Claude default AI engine
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Salesforce reported strong second-quarter results for 2026, but the bigger story was a strategic partnership with Anthropic, making Claude the default reasoning engine across Salesforce's products, including Agentforce and Slack. The deal removes a near-term competitive threat and strengthens Salesforce's path to monetizing AI through premium subscriptions, which cost 60-80% more per seat. Currently, only 5% of sales and service users are on premium tiers, offering significant upsell potential. Salesforce's stock surged nearly 23% on the news, its best day since 2020. CEO Marc Benioff stated, 'This is not the SaaSpocalypse,' addressing fears that large language models would erode Salesforce's competitive moat. Agentforce's annualized revenue climbed 240% to $1.5 billion, and current remaining performance obligations grew 14%. The partnership allows users to swap models if they prefer, and Anthropic CEO Dario Amodei confirmed, 'We're not interested in destroying anyone.' Shares trade at 17.5 times forward earnings, with disruption fears lifting.
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Publication Date: September 2, 2026, 4:50 PM UTC
Salesforce: Its Biggest AI Threat Just Became Its Partner
By Bryan White, The Motley Fool Wed, September 2, 2026, 9:50 AM PDT | 3 min read
Tickers: CRM | NVDA
Last week, Salesforce (NYSE: CRM) reported strong second-quarter results, but the bigger story was a deal that makes Anthropic's Claude the default reasoning engine inside Salesforce's products. Claude now runs in Agentforce, Slack, and Slack's coding product, allowing Salesforce customers to access a frontier model without leaving the company's ecosystem. The stock had its best day since 2020, jumping nearly 23% on the news.
In short, the bearish thesis that large language models would erode Salesforce's competitive moat appears to be fading. CEO Marc Benioff addressed the concern directly, stating, "This is not the SaaSpocalypse."
The Upgrade Path
The deal with Anthropic accomplishes two key objectives for Salesforce:
- Removes a near-term risk by bringing a potential rival into the fold. "We're huge Salesforce customers," Anthropic CEO Dario Amodei confirmed. "We're not interested in destroying anyone."
- Strengthens the company's primary path to monetizing AI. Salesforce's premium editions cost 60% to 80% more per seat, and the new AI features are only available with premium subscriptions.
Given that only 5% of its sales and service users are currently on premium tiers, this deal provides Salesforce with a powerful new opportunity to upsell its customers and fuel further revenue growth. Importantly, it does not lock Salesforce's clients into using only Claude.
Second-Quarter Results
Salesforce's second-quarter results were solid:
- Revenue up 11%
- Earnings per share up 16% (after excluding gains related to the company's stake in Anthropic)
- Annualized revenue for Agentforce, its AI product line, climbed 240% to $1.5 billion
- Current remaining performance obligations (the value of signed contracts due within a year) grew 14%, up modestly from last quarter's 13%
Aiding Clients with AI
I believe this partnership is a smart move by Benioff. It places the top large language model inside Salesforce's product, out of the box, while users can still swap models if they prefer.
The best way for Salesforce to encourage AI adoption is to help its clients use AI to improve efficiency while protecting their data. The company is moving in that direction, but it still faces an uphill battle with seat-based pricing. Benioff admits Salesforce is "still trapped in some ways in old per-user pricing models."
After the stock's recent run, shares trade at a reasonable 17.5 times forward earnings. The overhang of disruption-related fears is lifting, which should reinforce investor confidence in Salesforce's long-term value. Moving forward, the company can focus on driving growth.
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Salesforce and Anthropic Launch Claudeforce Plugin Amid Strong Q2 Earnings