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TechSalesforce and Anthropic expand partnership, launch 'Claudeforce' plugin
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Salesforce and Anthropic announced an expanded strategic partnership on Wednesday, unveiling 'Claudeforce,' a new plugin that allows salespeople to access Salesforce data directly within Anthropic's Claude chatbot. The plugin includes 37 pre-built sales skills for composing emails and updating records. Salesforce CEO Marc Benioff framed the move as delivering a 'dynamic interface that thinks, reasons, and acts,' addressing investor concerns that AI tools could replace traditional software (dubbed 'SaaSpocalypse'). This marks the first time Salesforce has appended its 'force' suffix to another company's product. Salesforce shares have fallen 22% in 2026 amid these fears, while Anthropic reported a sevenfold revenue increase to a $65 billion annualized run rate. Claudeforce is initially available to pilot customers, with a broader preview launch next month.
Source report
Salesforce and Anthropic on Wednesday expanded their strategic partnership and unveiled "Claudeforce," a new way for salespeople to access critical data directly from inside Anthropic's Claude chatbot.
The announcement marks the first time that Salesforce has ever added its "force" suffix at the end of another company's product name.
"We're delivering a dynamic interface that thinks, reasons, and acts," Salesforce CEO Marc Benioff said in a statement.
Key Details of the Partnership
- Claudeforce is launching as a plugin with 37 pre-built sales skills that allow Claude users to compose emails, update records, and take other relevant actions.
- The companies plan to introduce more integrations across Claude, Salesforce, and its messaging platform Slack in the future.
"By fusing Claude's extraordinary reasoning with the trusted data, workflows, and governance every enterprise runs on, we're delivering a dynamic interface that thinks, reasons, and acts," Benioff said. "This is how every business will run."
Market Context
Salesforce and its software peers have been under pressure as investors question whether AI tools from companies like Anthropic and OpenAI will replace them.
- Salesforce shares are down about 22% this year, following a 20% decline in 2025.
- The Nasdaq, by contrast, is up about 35% since the end of 2024.
Anthropic's Growth
Anthropic primarily sells its Claude models and products to other businesses and has experienced explosive growth this year.
- The company recently told investors that its annualized revenue run rate hit $65 billion at the end of July — a sevenfold increase from a year ago.
"Through this partnership, companies can point Claude at the customer information and business context that they've been building in Salesforce for decades — surfacing the insights that really matter and helping their businesses run more efficiently and grow more quickly," Anthropic CEO Dario Amodei said in a statement.
Availability
- Claudeforce is currently available to a select group of pilot customers.
- It will launch in a preview capacity next month.
- Additional pre-built skills will be available later this year.
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Salesforce and Anthropic Launch Claudeforce Plugin Amid Strong Q2 Earnings