Dijon FCO to replace season tickets with NFC-chip scarves, a French first

Published Aug 16, 04:40 PM UTC

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French second-tier soccer club Dijon FCO has launched an innovative initiative for the 2026-27 season, replacing traditional season ticket cards with club scarves embedded with near-field communication (NFC) chips. Fans can enter the Stade Gaston Gerard by scanning the scarf's owl-emblazoned patch at turnstiles, and the scarves also function as cashless payment wallets for concessions. Developed with ticketing firm Weezevent (whose CEO is Dijon's club president), the system aims to modernize the fan experience and strengthen visual identity. While a first in France, similar scarf-based entry systems have been trialed by FC Koln (2022) and permanently adopted by FC St Gallen. Other NFC innovations include Mexico's 'Jersey Pay' for beer purchases and Atletico Mineiro's chip-enabled shirts for digital content access.

Source

Soccer - The AthleticWestern

Original headline: A French first. How a soccer club turned scarves into season tickets

Original language: EN

Part of this Story

Dijon FCO Launches NFC-Embedded Scarves as Season Tickets in French First

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