Fura acquires Highrise, AI freight brokerage roll-up completes seventh deal

Published Aug 12, 07:52 PM UTC

Fura, an AI-driven freight brokerage roll-up, has acquired Highrise, a Washington state-based brokerage, marking its seventh acquisition. CEO Jeff Dangelo explains the strategy of targeting sub-$30 million revenue brokerages ignored by private equity. Fura uses AI to automate operations, onboarding acquisitions in about a week. Agentic AI now books nearly 40% of carriers via email, text, and phone. Fura's SG&A costs are 35-40% versus the industry norm of 65-85%. The company grew from $10 million to over $100 million in revenue over two years, with half of that growth organic. The acquisition playbook includes carrier compliance diligence, AI data structuring, AI carrier communications, and providing shippers with visibility technology.