OpenAI begins testing and expanding ads in ChatGPT

Published Aug 11, 10:00 AM UTC

OpenAI announced on February 9, 2026, that it is testing ads in ChatGPT for free and Go tier users in the U.S., with plans to expand globally. The ads are clearly labeled, do not influence ChatGPT's answers, and are designed with strong privacy protections—advertisers cannot access user chats or personal data. OpenAI emphasizes that ads help fund free access and infrastructure. The pilot expanded to Canada, Australia, and New Zealand in March 2026, and to the UK, Mexico, Brazil, Japan, and South Korea in May and August 2026. Users can dismiss ads, provide feedback, or opt out by upgrading to paid tiers. The company reports positive early results with no impact on consumer trust and low ad dismissal rates.