Fura acquires Pacific Northwest freight broker High Rise Logistics

Published Aug 11, 12:38 PM UTC

AI-powered freight broker Fura announced the acquisition of High Rise Logistics, a Vancouver, Washington-based freight broker with a strong presence in the Pacific Northwest. The deal, the seventh for Fura, was for an undisclosed sum. High Rise provides flatbed, expedited, truckload, less-than-truckload, intermodal, drayage, and warehousing services. Its leadership team will continue daily operations but will now have access to Fura's AI-powered platform for bidding, carrier-sales, and shipment visibility. Fura's strategy involves rolling up freight brokers and layering technology and automation to drive scale and efficiency. The acquisition highlights a repeatable model for consolidating the fragmented freight brokerage industry by migrating acquisitions onto a shared AI platform.