OpenAI begins testing and expanding ads in ChatGPT

Published Aug 11, 10:00 AM UTC

OpenAI announced on February 9, 2026, that it is testing advertisements in ChatGPT for logged-in adult users on Free and Go subscription tiers in the U.S., with plans to expand globally. The ads are clearly labeled, do not influence ChatGPT's answers, and are designed to respect user privacy—advertisers do not access chats or personal details. OpenAI reported positive early results, including no impact on consumer trust and low ad dismissal rates. Subsequent updates on March 26, May 7, and August 11, 2026, detail expansion to Canada, Australia, New Zealand, the United Kingdom, Mexico, Brazil, Japan, and South Korea. The initiative aims to fund free access to ChatGPT while maintaining user control, with options to upgrade to ad-free tiers or opt out. OpenAI emphasizes safeguards against sensitive topics and narrow targeting.