Trump Media & Technology Group (DJT) shares fall over 8% to erase two-week gains

Published Aug 10, 08:05 PM UTC

Trump Media & Technology Group (DJT) shares fell more than 8% on Monday, August 10, 2026, closing at $9.39 and erasing two weeks of gains. The decline occurred just before the company's second-quarter earnings report, which is expected to show continued reliance on limited advertising revenue with no new revenue drivers introduced. The stock remains well above its 2026 low of $7 per share reached in July. President Donald Trump's net worth dropped by nearly $100 million to $6.4 billion, with his stake in the company valued at about $1 billion. The company recently launched Truth API on August 1, offering early access to posts from high-ranking Truth Social accounts for up to $100,000 per month, which may bolster future revenue. Trump Media shares have fallen 30% year-to-date and roughly 80% since going public in early 2024. The company lost $712 million in 2025, with advertising revenue of only $3.7 million. Truth Social has seen a 36% decline in monthly visitors year-over-year, averaging 28 million monthly visits in the first seven months of 2025.