Daily Telegraph: Infantino struggles to find new sponsor after Thrive Eternal withdrawal

Published Aug 1, 06:44 AM UTC

According to an exclusive report by Daily Telegraph journalist Tom Morgan, Thrive Eternal, a private investment company central to FIFA President Gianni Infantino's plan, privately urged FIFA to terminate the project after growing public backlash. Sources indicate that after Thrive signaled its withdrawal, Infantino initially rushed to find a new investment group. However, he quickly realized that the financial world, like Thrive, had been impacted by the public backlash, making it difficult to secure a new backer. The report highlights the reputational damage to Infantino's plans and the reluctance of financial entities to associate with FIFA amid controversy.