Spider-Man: Brand New Day sets domestic box office preview record with $72 million

Published Jul 31, 05:46 PM UTC

Sony and Marvel's 'Spider-Man: Brand New Day' earned $72 million in domestic preview ticket sales, the highest in Hollywood history, surpassing 'Avengers: Endgame's' $60 million record. The film is projected to gross around $270 million in its domestic opening weekend, potentially exceeding 'Spider-Man: No Way Home's' $260 million debut but trailing 'Endgame's' $357 million. Unlike 'Endgame,' the film lacks IMAX screenings due to Christopher Nolan's 'The Odyssey' occupying those screens, but it benefits from premium formats like ScreenX, 4DX, Dolby Cinema, and HDR by Barco. ScreenX contributed $1.8 million in Thursday sales, expected to reach $4 million by weekend end. The release boosts the summer box office, which is down 9% from 2019 levels at $3.05 billion. Analysts note that front-loaded demand and FOMO could drive the opening, though late-night and early-morning screenings may not match 'Endgame's' scale.