Wire flash
SportsBetano renews FC Porto sponsorship until 2029, adds women's team
Editorial responsibility
- No named human review is recorded for this page.
- Source reporting is collected, normalized, translated or condensed automatically when needed.
- Automatically published source-backed update
Betano, a sports betting brand owned by Kaizen Gaming, has renewed its main sponsorship agreement with FC Porto for three additional seasons, extending the partnership until 2029. The deal, announced by FC Porto on their official website, continues Betano's presence on the front of match and training jerseys for the men's A and B teams. For the first time, the partnership also includes FC Porto's women's team, which is debuting in the 1st Division of women's football this season; Betano will appear on the sleeve of their jerseys. FC Porto's Executive Administrator José Pedro Pereira da Costa highlighted Betano's role as a key partner in club projects, including the Inzone initiative. Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming, expressed pride in extending the partnership and supporting the women's team, emphasizing the shared commitment to excellence and community impact.
Source report
FC Porto and Betano have renewed their main sponsorship agreement for three additional seasons, extending the partnership until 2029. The announcement was made Thursday by the club in a statement on its official website.
Key Details of the Renewal
- Betano will remain the main sponsor of FC Porto for three more seasons, through 2029.
- The brand will continue to appear on the front of match and training jerseys for FC Porto's A and B football teams.
- For the first time, the partnership includes FC Porto's women's team, which debuts this season in the 1st Division of women's football.
- Betano will appear on the sleeve of the women's team jerseys.
Statements from FC Porto
José Pedro Pereira da Costa, Executive Administrator and CFO of FC Porto, emphasized the mutual benefits of the partnership:
"FC Porto will be as strong as its partners are strong. It is from this dual relationship, which benefits both our club and our partners, that we build, with trust and commitment, a relationship that we now renew. Betano has been a key partner at various moments, so it is with great satisfaction that we renew the partnership until 2029. Much more than the presence on the front of the jersey, Betano has been a decisive partner in projects of our Club, and here I particularly highlight Inzone, which makes us very proud. And, of course, a whole series of initiatives we have carried out together, which are part of the Club's vitality, and which we will certainly continue to develop in the coming years."
Statement from Kaizen Gaming
Julio Iglesias Hernando, Chief Commercial Officer of Kaizen Gaming (Betano's parent company), highlighted the track record of the collaboration:
"FC Porto has been an exceptional partner over the last five years, a period marked by winning eight national titles, a remarkable achievement. It is with great satisfaction that we extend this successful partnership until 2029. This renewal reflects the relationship of trust we have built together and the commitment we share to excellence, innovation, and creating memorable experiences for fans. We are also especially proud to extend this partnership to FC Porto's Women's Team, accompanying another important moment in the club's evolution. We are very excited to continue growing side by side, on and off the field, contributing to generating a positive and lasting impact on the Porto community."
Source
RecordRegional
Part of this Story
Betano and FC Porto Renew Sponsorship Deal Until 2029, Including Women's Team