KC Global Media announces new travel series 'AXN Ultimate Challenge: Sarawak'

SINGAPORE, July 30, 2026 /PRNewswire/ — KC Global Media Asia has announced a new adventure reality competition series, "AXN Ultimate Challenge: Sarawak," produced in collaboration with AXN Asia and the Sarawak Tourism Board. The series is an original destination-led entertainment initiative aimed at worldwide audiences.

Series Overview

"AXN Ultimate Challenge: Sarawak" is a fast-paced, four-episode series that blends adrenaline-fueled challenges, cultural discovery, and social storytelling. Each episode runs 15 minutes.

Two content creator teams will compete in high-energy competitions and mental challenges inspired by Sarawak's landscapes and culture. Contestants will rely on skill, endurance, and teamwork as they immerse themselves in local communities, experience unique cultural encounters, and uncover hidden gems rarely seen on screen.

Themes explored include community, discovery, eco-tourism, and tradition.

Production Details

• Produced by: KCGM Studios
• Hosted by: Mark O'Dea
• Content creator teams:
• Khenji Saito & Adam Samuel
• Estelle Fly & Saffron Sharpe
• Featured local notables:
• Chef Achang Libat
• Louis Samai
• Luke Kenny Doo
• Blowpipe Masters Cikgu Nyoging and Alfa
• Official hotel partner: Sheraton Kuching Hotel

Competitors will also shoot their own content, offering an authentic look at the adventure from their individual perspectives. Each episode will feature a challenge unique to Sarawak—such as foraging for Sago worms, a regional delicacy and protein source—along with a prize and a penalty. Participating local heroes add authenticity as credible voices that highlight and validate the experiences, challenges, and stories featured in the series.

Broadcast Schedule

• YouTube premiere: July 31 on the AXN Asia YouTube channel; August 4 on the AXN Taiwan YouTube channel
• Television airing: From August 4 on AXN East Asia, AXN Singapore, and AXN China
• Every Tuesday at 9:30 pm GMT+8 (four weeks)
• Repeat broadcasts: Every Thursday at 8:35 pm and every Sunday at 8:45 pm

Executive Comments

George Chien, KC Global Media's Co-Founder, President & Chief Executive Officer:

"KC Global Media Asia is thrilled to partner with AXN Asia and the Sarawak Tourism Board on this unique original project. Our forward-thinking team has created an immersive adventure with 'AXN Ultimate Challenge: Sarawak' that puts the culture, people and spirit of adventure at the heart of the story. We look forward to audiences across the world becoming inspired to experience Sarawak for themselves. And we look forward to seeing where the KC Global Media / AXN Ultimate Challenge can explore next."

Dr. Sharzede Datu Haji Salleh Askor, Chief Executive Officer of the Sarawak Tourism Board:

"Sarawak is a destination where adventure, culture and nature come together through authentic experiences deeply connected to our landscapes, communities and way of life. 'AXN Ultimate Challenge: Sarawak' offers viewers an exciting way to discover this diversity – from challenges inspired by our natural environment to cultural encounters and local stories that make every journey here unique. We hope the series will inspire audiences across the region to discover Sarawak, Malaysia for themselves."

More Information

• Website: http://www.axn-asia.com
• AXN Asia: @axnasia (YouTube, Instagram, TikTok, Facebook)
• AXN Taiwan: @axntw

The partnership between KC Global Media Asia, AXN Asia, and the Sarawak Tourism Board highlights the growing trend of screen tourism, where audiences discover and engage with destinations through original entertainment content. This collaboration further showcases KC Global Media Asia's presence in the travel and entertainment sector and its commitment to building original, destination-driven programming.