Cracker Barrel CEO Julie Masino steps down; stock falls ~3%

Published Jul 27, 02:00 PM UTC

Cracker Barrel's stock fell approximately 3% after the company announced CEO Julie Masino would step down, ending a roughly three-year tenure. During her leadership, the restaurant chain became embroiled in a culture war when President Trump and many consumers—along with activist investors—criticized her efforts to modernize the eatery and its stores. The stock lost more than half its value during that period, though it recently began recovering. In summer 2026, shares surged 35% after the company reported improved earnings and a brighter outlook for the rest of the year. The departure marks a significant leadership change for the struggling chain.