Bloomberg: Cybertruck surpasses Ford Edsel as biggest commercial flop in automotive history

Published Jul 27, 10:01 AM UTC

A Bloomberg report argues Tesla's Cybertruck has surpassed the Ford Edsel as the biggest commercial flop in automotive history on a target-versus-actual basis. Tesla's Q2 2026 earnings missed consensus, with adjusted EPS of $0.33 versus $0.5367 expected, and free cash flow swung to negative $1.09 billion. Cybertruck sales fell sharply, from 38,965 units in 2024 to 20,237 in 2025, a 48.1% decline, and only 7,133 were registered in the U.S. through May 2026. Tesla shares fell 17.81% in the week ending July 24, 2026, closing at $313.03, an 11-month low. Short sellers gained $4.3 billion in a single day, and Elon Musk lost roughly $130 billion in personal net worth. The article also notes Tesla's operating income slid 56.88% and operating expenses surged 47% on AI and infrastructure spending.