LA Rams and LA28 launch Olympic legacy with 1,000 free tickets for Los Angeles youth

LOS ANGELES, CALIFORNIA – July 27, 2026 – Head coach Sean McVay of the Los Angeles Rams traded his whistle for oversized Olympic tickets on Monday, helping unveil the first recipients of the LA28 Community Ticket Program at Loyola Marymount University.

Standing alongside LA28 officials, Rams executives, nonprofit leaders, and dozens of young Angelenos, McVay marked the beginning of a commitment to ensure the 2028 Olympic and Paralympic Games belong not only to the world's greatest athletes, but also to the communities that make up Los Angeles.

Follow-Through on a $5 Million Gift

The ceremony represented the first phase of the program, with LA28 and the Rams announcing that 1,000 complimentary Olympic and Paralympic tickets will be distributed to youth and families through 10 nonprofit organizations serving communities throughout Los Angeles.

The tickets are made possible through the Rams' inaugural $5 million commitment to the Community Ticket Program—an investment designed to ensure Angelenos from every neighborhood have the opportunity to experience the Games.

For a city preparing to welcome the world in summer 2028, the announcement offered an early glimpse of what organizers hope will become one of LA28's defining legacies: making the Olympic and Paralympic experience accessible to all residents of the region.

For McVay, the initiative reflects the type of community investment that has become central to the Rams' identity under Owner and Chairman Stan Kroenke.

"The Rams are excited to be able to partner up with LA28," McVay said following practice. "We've partnered with 10 nonprofits, given 100 tickets to each of these nonprofits—1,000 total. One of the cool things about this organization, starting with Mr. Kroenke, is he's always interested in seeing how we can use this platform to give back, be a part of this community, make positive impacts and be a part of positive change."

McVay later joined representatives from the nonprofit organizations and young participants for photographs and conversations, reinforcing the personal connection behind the initiative. For the Rams head coach, the afternoon was not simply another community appearance—it was an opportunity to demonstrate how professional sports can create experiences that last far beyond the playing field.

The announcement transformed the Rams' financial pledge, first made in November 2025, into one of the earliest visible legacies of the LA28 Games.

"This is just the beginning," said Reynold Hoover, Chief Executive Officer of LA28. "Thanks to the Rams' generosity, we're proud to put that investment directly into the hands of the community organizations that make this region great. Seeing these tickets go to 10 incredible organizations is exactly what this program was built for—making sure Angelenos have the chance to be part of this historic moment."

Nonprofit Ticket Recipients

The inaugural recipient organizations were selected for their longstanding commitment to empowering young people throughout Los Angeles:

• A Place Called Home
• After-School All-Stars
• Al Wooten Jr. Youth Center
• Boys & Girls Clubs of Metro Los Angeles
• Brotherhood Crusade
• Heart of Los Angeles (HOLA)
• Project Blue
• Social Justice Learning Institute
• Swim Up Hill
• YMCA of Metropolitan Los Angeles

All quotes are taken directly from a transcript of the press conference held at the Los Angeles Rams practice facility on July 27, 2026.

Photos by Melina Pizano/Getty Images for LA28