Nolan's 'The Odyssey' IMAX 70mm screenings see surging demand, tickets cost 81% more

Published Jul 25, 04:26 PM UTC

Christopher Nolan's 'The Odyssey' has sparked extraordinary demand for Imax 70 mm screenings, with fans traveling long distances and paying premium prices to experience the format. Only 25 U.S. theaters and 41 worldwide offer the scarce format, which costs 81% more than standard tickets. Imax CEO Rich Gelfond reported that average 70 mm screens earned $153,000 during opening weekend, and screenings will continue for months. The film is the first feature shot entirely with Imax 70 mm cameras. One Indiana theater added an extra week due to 'historic' demand, with over half of opening-weekend attendees traveling at least 50 miles. The phenomenon highlights the enduring appeal of analog large-format cinema despite limited availability.