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SportsTottenham Hotspur most expensive Premier League kit at £90
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A report from The Sun, republished by Hupu, reveals that eight Premier League clubs, including Tottenham Hotspur and Chelsea, have raised replica shirt prices for the upcoming season. Tottenham's adult shirt is the most expensive at £90, up £5 from last season, while Chelsea's costs £89.99. The largest increases come from Sunderland and Coventry City, both up £10 to £70. The average adult replica shirt price now stands at £77.20, with ten clubs selling shirts for £80 or more. Tottenham also has the highest children's shirt price at £70. Consumer affairs expert Scott Dixon criticized the increases as 'sheer greed' that could price out fans, especially the next generation. Brentford is the only club adopting a two-year kit cycle to keep prices affordable.
Source report
Hupu, July 27 – The Sun exclusively reports on rising Premier League kit prices. Eight clubs, including Chelsea and Tottenham Hotspur, have increased the cost of their replica shirts ahead of the new season.
When the new campaign kicks off next month, thousands of fans will have to spend up to £90 to support their teams.
Key Price Increases
- Tottenham Hotspur: £90 for an adult replica first-team shirt (up £5 from last season)
- Chelsea: £89.99 (up £5)
- Sunderland and Coventry City: £70 (up £10 each – the largest increases)
- Ipswich Town: £65 (up £6, a 10% rise)
- Leeds United, Bournemouth, and Hull City: up £5 each
Current Pricing Landscape
- Average price for an adult basic replica shirt: £77.20
- Ten clubs now sell shirts at £80 or more
- Tottenham's children's shirts are the most expensive at £70
- Coventry City's children's shirt prices have risen by 25% to £60
Notable Exceptions
Brentford have adopted a two-year cycle strategy – the only Premier League club to do so – aiming to keep shirt prices affordable.
Additional Costs
Fans can also pay extra for printing names, numbers, and badges.
Expert Reaction
Consumer affairs expert Scott Dixon warned:
"This happens year after year. It's sheer greed and an 'own goal' that could backfire. By any standard, these shirt prices are too high, and it will prevent many fans from buying them. Fans deserve better. Clubs should make it easier for the next generation to feel included and connected, not shut them out with high prices."
Source: The Sun
Source
虎扑 - 足球Neutral / independent
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Tottenham Hotspur Most Expensive Premier League Kit at £90, Fans Angry Over Price Hikes