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EntertainmentSpanish singer Aitana faces contract cancellation in Argentina after performing at World Cup victory celebration
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Spanish pop singer Aitana has had her contract canceled by a well-known Argentine clothing brand after performing at the Spanish national team's 2026 World Cup victory celebration. The brand publicly announced it would no longer associate with the name 'Aitana' and renamed itself 'Tini' after Argentine pop star Tini Stoessel. This follows a similar backlash against Latin diva Rosalía, whose tribute concert in Córdoba was canceled due to security concerns after controversial remarks about Argentina. Aitana, who made no negative comments about opponents, is now facing a commercial boycott purely for celebrating her country's victory. Her planned solo concert in Buenos Aires on October 21-22, 2026, is now in doubt due to rising anti-Spanish sentiment among Argentine fans. The incident highlights how sports rivalries can spill over into cultural and commercial conflicts.
Source report
Hupu Football News — July 27 — According to Spain's Daily Sport, the bitterness of Argentina's loss in the 2026 World Cup final continues to resonate, with tensions now spilling into the entertainment industry.
Following singer Rosalía, Spanish pop star Aitana has become the latest target of a joint boycott by Argentine citizens and commercial brands, after publicly supporting her national team during the World Cup.
Aitana's Role in Spain's Championship Celebration
At the Madrid celebration banquet following Spain's World Cup victory, Aitana was invited by the Spanish Football Federation to perform the cheer anthem "Superestrella" live. As a leading figure in the Spanish music scene, she actively supported the "Matadors" throughout the tournament.
Backlash in Argentina
While Aitana's patriotic stance was widely praised in Spain, it sparked strong backlash in Argentina, the defeated finalist. Criticism intensified as emotions spread across social media.
The boycott has escalated beyond online discourse to the commercial level. A well-known Argentine clothing brand recently issued a public statement announcing it would drop "Aitana" as its commercial logo.
The brand stated: "Official notice: From now on, we no longer wish to be associated with the name 'Aitana.'" To fully sever ties, the brand announced it would rename itself "Tini"—after Argentine pop queen Tini Stoessel.
Wider Impact on Spanish Artists
Aitana is not the only Spanish artist affected. Latin superstar Rosalía's planned tribute concert at the Córdoba City Art Museum in Argentina was abruptly canceled due to "security concerns." Rosalía had previously made controversial remarks about Argentina, and despite a subsequent apology, local anger remained unresolved.
In contrast, Aitana's situation appears more unfortunate. She made no negative comments about opponents and faced repercussions solely for celebrating her country's victory.
Upcoming Concert in Doubt
Aitana is scheduled to hold a solo concert in Buenos Aires on October 21–22, 2026. Given the current radical sentiment in Argentina, many industry insiders have expressed concern about whether the event will proceed as planned.
Source: Daily Sport International Football News
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Spanish Singer Aitana Faces Boycott in Argentina After World Cup Celebration Performance