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FinanceCIMB launches private wealth proposition for ASEAN clients
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Malaysia's CIMB Bank Berhad has launched CIMB Private Wealth, a new wealth management segment targeting affluent clients across ASEAN. The offering, part of CIMB's Forward30 plan, aims to double wealth assets under management by 2030. It will roll out in Singapore and Thailand before the end of 2026. The service combines institutional financial services, advisory support, and wealth products for capital growth, asset protection, and succession planning. Clients include high-net-worth individuals and business customers with cross-border financial needs. They will receive support from senior relationship managers and certified investment advisors, portfolio reviews, asset allocation guidance, and market updates from CIMB's chief investment office. Digital access is available via the MyWealth feature on CIMB's OCTO banking app. The package also includes premium privileges across CIMB's ASEAN network and benefits tied to the CIMB Private Wealth World Elite Card. CIMB Group consumer banking CEO Haniz Nazlan highlighted the 'great rewiring of wealth' in ASEAN and the need for trusted partners in wealth management.
Source report
Source: Private Banker International
Malaysia's CIMB Bank Berhad has launched CIMB Private Wealth, a new wealth segment targeting affluent clients across the ASEAN region.
According to The Business Times, CIMB Group plans to roll out the private wealth business in Singapore and Thailand before the end of 2026. The initiative is part of a broader strategy to double wealth assets under management by 2030.
Key Features of CIMB Private Wealth
The offering integrates institutional financial services, advisory support, and wealth products designed to assist clients with:
- Capital growth
- Asset protection
- Succession planning
Under CIMB's Forward30 plan, the new segment serves a range of ASEAN clients through:
- Investment, lending, and protection products
- Wealth advisory services
Target Client Base
The client base includes:
- High-net-worth individuals seeking specialist wealth guidance
- Business customers managing personal investments and cross-border financial activity
Clients in this segment will receive region-wide recognition tied to Private Wealth privileges and access to the group's commercial and wholesale banking network across ASEAN.
Client Support and Digital Access
Private wealth clients will be supported by:
- Senior relationship managers
- Certified investment advisors
Services include:
- Portfolio reviews
- Asset allocation guidance
- Market updates from CIMB's Chief Investment Office (CIO)
Digital access is available through the MyWealth feature on CIMB's OCTO banking app.
Premium Benefits
The package also includes:
- Premium privileges across CIMB's ASEAN network
- Benefits linked to the CIMB Private Wealth World Elite Card
Executive Comment
"We are seeing a great rewiring of wealth, especially in the ASEAN region. Multiple generations are actively involved in the rapid evolution of wealth creation, protection and intergenerational transfer, all happening at the same time. Clients are seeking trusted partners to navigate the complexity of wealth management to grow, preserve and transition their wealth legacies. In line with the CIMB brand promise, 'Moving You Forward', CIMB Private Wealth is designed to cater to the changing needs, behaviours and aspirations of today's savvy affluent clients."
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— Haniz Nazlan, CEO of Consumer Banking, CIMB Group
This article was originally created and published by Private Banker International, a GlobalData owned brand.
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CIMB unveils private wealth proposition for ASEAN clients