Amelia Dimoldenberg's F1 YouTube series 'Passenger Princess' returns for Season 2 on July 22

Published Jul 22, 04:00 PM UTC

Amelia Dimoldenberg's YouTube series 'Passenger Princess' returns for a second season on July 22, 2026, in collaboration with Formula 1. The six-episode season, produced by Dimoldenberg's creative studio Dimz Inc., features her learning to drive alongside F1 drivers Charles Leclerc, Franco Colapinto, Valtteri Bottas, Gabriel Bortoleto, Kimi Antonelli, and Alex Albon. Filmed during the Spanish and Austrian Grands Prix, the series builds on the first season's 289 million views. The article highlights how the partnership exemplifies a new model of brand collaboration on YouTube, where brands partner with talent-founded production companies to create original entertainment rather than simply buying advertising. Formula 1's chief commercial officer praised the series as a way to engage existing fans and new audiences, adding to the sport's portfolio that includes Netflix's 'Drive to Survive' and the upcoming 'F1 The Movie'.