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SportsWNBA 2026 All-Star Weekend set for July 24-25 in Chicago
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The WNBA will host its 2026 All-Star Weekend on July 24-25 in Chicago, with main events at Wintrust Arena and United Center. The weekend features the State Farm 3-Point Contest and Kia Skills Challenge on Friday, and the All-Star Game on Saturday. The centerpiece is WNBA Live presented by AWS, a fan festival at McCormick Place from July 23-25, featuring interactive experiences from 34 partners and licensees, including basketball challenges, merchandise customization, player appearances, and community programming. Brands like Ally Bank, American Express, State Farm, and Google Pixel will host activations. Additional events include the Women's Basketball Without Borders All-Star Camp, Jr. WNBA clinics, and the Queens of the Court panel. The article serves as a comprehensive guide for fans attending the festivities in Chicago.
Source report
The WNBA will host its 2026 All-Star Weekend on July 24–25 in Chicago. While the main events will take place at Wintrust Arena and United Center, fans can expect plenty of festivities throughout the city.
Wintrust Arena will host the State Farm WNBA 3-Point Contest and Kia WNBA Skills Challenge on Friday at 8 p.m. ET, while the All-Star Game tips off Saturday at 8:30 p.m. ET at United Center.
Headlining the weekend’s activities is WNBA Live presented by AWS, the league’s official fan festival. The event will bring together an extensive lineup of sponsors and partners to celebrate the WNBA’s intersection of sports, culture, music, technology and history. Held at McCormick Place from July 23–25, WNBA Live will feature activations from 34 partners and licensees, offering fans a variety of interactive experiences.
WNBA Live Offers Countless Opportunities for Fans
Fans attending WNBA Live presented by AWS during the weekend will have access to a wide range of interactive experiences centered on basketball, technology, retail and player engagement.
Basketball-themed activations include:
- Ally Bank’s arcade-style Savings Bucket Challenge
- American Express’ shooting challenge
- Capella University’s trivia and shooting game
- Lifetime’s official WNBA hoops
- Google Pixel’s "Hoop Dreams" experience
- Pop-A-Shot’s mobile arcade
- State Farm’s 3-point challenge on a LED court
- Tissot's Summer Hoops Club
- Kia, ION and DICK'S Sporting Goods — featuring basketball games, athlete appearances, giveaways and digital experiences
- ESPN — recreating its SportsCenter desk and showcasing three decades of WNBA history
Merchandise and customization are also a major focus throughout the event:
- Rank & Rally will operate the official retail store featuring All-Star merchandise and products from several league licensees
- Coach, Playa Society, Pro Standard, Round21 and Xfinity will offer exclusive apparel, customization stations, limited-edition products and photo opportunities
- Outerstuff will feature youth merchandise
- Panini will distribute digital trading cards and exclusive card packs while displaying autographed memorabilia
- Fans can also receive commemorative items and branded giveaways at activations hosted by Ally, DoorDash and Procter & Gamble
Player appearances, community programming and fan access:
- WNBA players are scheduled to appear throughout the weekend at Ally, DoorDash, Kia, Playa Society, Pro Standard, La Crema and Xfinity events
- WNBA ID members will receive expedited entry into WNBA Live and an exclusive gift
- American Express cardholders will have dedicated entrances and expedited access at select events
- Bumble will recreate its Orange Carpet photo experience
- KultureCity will provide trained volunteers and a mobile sensory room to improve accessibility for guests with sensory needs
Basketball development and educational programming:
- The NBA and FIBA will host the Women’s Basketball Without Borders All-Star Camp Skills Challenge and 3-Point Contest featuring youth players from Africa, the Americas, Asia and Europe
- Jr. WNBA programming includes a basketball clinic for girls and a panel discussing the benefits and challenges of sports participation
- Skechers will host a free clinic for participants from the Chicago Sky Academy
- State Street will present a live discussion featuring WNBA rookies moderated by Lisa Leslie
More WNBA-Themed Events Around Chicago
It’s not only official WNBA events that will take over Chicago during All-Star Weekend. Other brands and personalities will also promote opportunities for fan engagement.
Together and Aflac will host the third annual Queens of the Court panel, a free public event, on Saturday, July 25, in Chicago during WNBA All-Star weekend. Moderated by multimedia journalist Ari Chambers, the discussion will feature South Carolina coach...
Source
Forbes - BusinessWestern
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The Forbes Guide To WNBA All-Star Weekend