Progressive Insurance secures historic jersey sponsorship with Cleveland's future WNBA team

Published Jul 22, 02:36 AM UTC

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Progressive Insurance has secured a jersey sponsorship deal with Cleveland's upcoming WNBA expansion team, which is not scheduled to begin play until the 2028 season. This agreement marks a historic first in the WNBA, as Progressive becomes the first sponsor in league history to secure both jersey patch placements on a uniform. The deal, announced in July 2026, demonstrates significant corporate confidence in the future of the Cleveland franchise and the growing commercial appeal of the WNBA. The sponsorship comes years before the team's debut, highlighting the league's increasing value and the strategic positioning of brands in women's professional sports.

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Publication Date: July 21, 2026 — 21:22:57

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Source

Fortune | FORTUNEWestern

Original headline: Cleveland’s WNBA team doesn’t play until 2028 but Progressive just scored jersey sponsorship

Original language: EN-US

Part of this Story

Progressive Scores Historic Jersey Sponsorship with Cleveland's Future WNBA Team

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Cleveland