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EntertainmentHYBE's new label ABD to debut seven-member girl group TUIDE in H2 2026
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HYBE's new label ABD (A Bold Dream) will debut a seven-member girl group called TUIDE (pronounced 'TIDE') in the second half of 2026. The group, whose name is inspired by 'Tune the Tide,' aims to bring fresh energy to global K-pop. ABD launched in May 2026 under President Jiwon No, with creative production led by Sung Soo Han (Master Professional), known for work with SEVENTEEN and IZ*ONE. TUIDE's signature sound is 'Soultronic,' blending soul and electronic music. The members are SEOHEE, SEOYEON, ELENA, JIA, SAKI, SEAH, and YI HANI. A pre-debut event, 'TUIDE Exclusive Preview [Playground],' will be held August 1-2 in Seoul, featuring immersive zones and the group's first public performance.
Source report
HYBE's newly launched label, ABD (short for "A Bold Dream"), is set to debut a seven-member girl group called TUIDE (pronounced like "TIDE").
ABD released a stop-motion teaser featuring the group's logo and title card on its official social media accounts today. The ocean-inspired imagery reflects the group's ambition to create a new wave in K-pop, with bright, harmonious colors symbolizing the energy they aim to bring.
About ABD
ABD launched in May 2026, with Jiwon No, former Head of Artist Planning at PLEDIS Entertainment, serving as President. He oversees the label's overall management and strategic direction.
Sung Soo Han (also known as Master Professional), the creative mastermind behind artists such as SEVENTEEN, TWS, IZ\*ONE, and After School, led the group's overall creative production, including music, concepts, and performances.
The label specializes in girl groups and operates under the motto: "ABD is driven by its creative philosophy of imagining 'D' instead of the expected 'C' after 'A' and B." This reflects the label's playful approach to music.
About TUIDE
As ABD's first act, TUIDE "aims to create ripples across the global music scene through the harmony of seven unique individuals, bringing a fresh perspective and new energy to audiences worldwide."
What does TUIDE mean?
According to the press release, TUIDE is "inspired by the phrase 'Tune the Tide,' reflecting the group's ambition to experience the various tides of the world and tune them into new forms of joy through music."
Who are the members?
The following members have been announced:
- SEOHEE
- SEOYEON
- ELENA
- JIA
- SAKI
- SEAH
- YI HANI
Teaser images have been shared on the group's official Instagram pages. According to ABD, the members will "showcase their harmonious energy by tuning into one another while expressing their own individual colors."
What kind of music will they showcase?
ABD describes the group's signature sound as "Soultronic," which combines "the emotional melodies of soul music with the sophisticated textures of electronic music." The group is also expected to specialize in smooth, soft harmonies.
When will TUIDE debut?
No specific debut date has been announced, but ABD has confirmed the group will debut in the second half of 2026.
Before their official debut, TUIDE will hold an exclusive pre-debut experience:
Event: TUIDE Exclusive Preview [Playground] Dates: August 1–2, 2026 Location: Seoul Highlights: Immersive experience zones, commemorative gifts, and TUIDE's first-ever public performance
Additional details are available on Weverse.
Source
Forbes - BusinessWestern
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HYBE's ABD Label To Debut New Girl Group TUIDE in Second Half of 2026